Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
Manchester United experiences cyber attack on its system
Manchester United has confirmed that the club experienced a cyber attack on its systems. The club has taken swift actions to contain the attack and is currently working with expert advisers to investigate the incident and minimize the ongoing IT disruption. The club in a statement said: “Although this is a sophisticated operation by organized […]
Manchester United signs strategic partnership with Stonewall to promote LGBT+ inclusion
Manchester United has entered a strategic partnership with lesbian, gay, bi and trans (LGBT+) equality charity Stonewall, as the club strengthens its work to promote diversity and inclusion under its banner of ‘All Red All Equal’. United will sign up to Stonewall’s Diversity Champions programme, which helps employers embed LGBT+ inclusion in the workplace, and […]
Manchester United joins TikTok to create AR fan content
Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]
Manchester United to unveil five entertainment centres across China
Manchester United in partnership with Harves Entertainment, has unveiled the name of its new entertainment centres, with the first Theatre of Dreams nearing completion in Beijing. The attraction, located near Tiananmen Square, will be called Theatre of Dreams. It will be the first of five Theatre of Dreams to be built across China, including Shanghai, […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]
Liverpool overtakes Manchester United in UK Sponsorship, says survey
Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]
Man United partners Cadbury to address the issue of loneliness among older people
Cadbury and Manchester United teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation. As part of the partnership, Eleven ‘Guests of Honour’ were invited to stand on the Old Trafford pitch and shake hands with the Manchester United first team ahead of their match against […]