Discovery Sports has secured a ten-year agreement to show the Laver Cup exclusively for viewers across Europe* from 2021 to 2030, further expanding its comprehensive world-class tennis offering. Coverage of the Laver Cup will be scaled to the widest audience across Europe via Discovery’s portfolio of channels and digital platforms including via Eurosport and […]
ITF rebrands Fed Cup to Billie Jean King Cup by BNP Paribas
The ITF has today announced that Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. A champion on the court and a pioneer off it, Billie Jean King is a global campaigner for equality who has dedicated her life to fighting discrimination in all forms. […]
Maria Sharapova invests in tech wellness brand Therabody
Tennis champion and entrepreneur Maria Sharapova has made an investment in tech wellness brand Therabody, formerly known as Theragun while joining Therabody as a strategic advisor. In addition to this capital investment, Sharapova will play an instrumental role in supporting the company’s global growth strategy as a member of its Advisory Board. “Throughout my career, […]
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]