Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”

Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]

Dignitas unveils _FE initiative to support female esports players

The Philadelphia 76ers NBA basketball team owned esports team Dignitas is launching an initiative for championing opportunities and education for females in gaming. Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to […]

Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”

Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]

Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement

Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]

Guild Esports appoints MediaCom S&E to support global partnerships strategy

Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]

BLAST partners with NEOM to help shape eSports vision

BLAST, a leading esports entertainment company, has partnered with NEOM to propel the growth of esports in Saudi Arabia, signifying NEOM’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub. NEOM Sport Managing Director, Jan Paterson, said: “NEOM aims to become a global hub for sport that […]

Twenty First Century Media ventures into eSports

TCM, a full service sports marketing and management company for over three decades announced the launch of its full service esports marketing division – TCM eSports. TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket […]

FIFA and EA Sports to extend eChallenger Series

FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]

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