Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]
FIFA and EA launch eChallenger Series in Asia
FIFA and EA SPORTS have launched an eSports activation for Asia, bringing together football stars, influencers, and professional eSports players that will go head-to-head in a special remote EA SPORT FIFA Online 4 competition series to take place later this month. As part of FIFA’s objective to bring football to more fans around the world, […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
FIBA ventures into eSports with its first international tournament
FIBA, the International Basketball Federation, has launched its first-ever international esports competition for national teams, the FIBA Esports Open 2020. This inaugural series of exhibition e-basketball games will take place from June 19 to 21, 2020. The national teams participating include Argentina, Australia, Austria, Brazil, Cyprus, Indonesia, Italy, Latvia, Lebanon, Lithuania, New Zealand, the Philippines, […]
Esports brand BLAST partners KitKat for DoTa 2 tournament
Esports company BLAST has signed a partnership agreement with KitKat that will see the Nestlé chocolate brand sponsor BLAST Bounty Hunt – the company’s online DoTa 2 tournament. The agreement will give the global chocolate manufacturer a number of branding and content activation opportunities during BLAST’s online Dota 2 tournament which takes place from tomorrow […]
What COVID19 means for the global sporting realm: A Q&A with Prof. Simon Chadwick
Professor Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than twenty-five years experience working across global sport. He has particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasian context. Huffington Post identified him as being among the world’s top-30 most important sports marketers; The […]