FIBA ventures into eSports with its first international tournament

FIBA, the International Basketball Federation, has launched its first-ever international esports competition for national teams, the FIBA Esports Open 2020. This inaugural series of exhibition e-basketball games will take place from June 19 to 21, 2020. The national teams participating include Argentina, Australia, Austria, Brazil, Cyprus, Indonesia, Italy, Latvia, Lebanon, Lithuania, New Zealand, the Philippines, […]

Esports brand BLAST partners KitKat for DoTa 2 tournament

Esports company BLAST has signed a partnership agreement with KitKat that will see the Nestlé chocolate brand sponsor BLAST Bounty Hunt – the company’s online DoTa 2 tournament. The agreement will give the global chocolate manufacturer a number of branding and content activation opportunities during BLAST’s online Dota 2 tournament which takes place from tomorrow […]

What COVID19 means for the global sporting realm: A Q&A with Prof. Simon Chadwick

Professor Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than twenty-five years experience working across global sport. He has particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasian context. Huffington Post identified him as being among the world’s top-30 most important sports marketers; The […]

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