Esports company BLAST has signed a partnership agreement with KitKat that will see the Nestlé chocolate brand sponsor BLAST Bounty Hunt – the company’s online DoTa 2 tournament.
The agreement will give the global chocolate manufacturer a number of branding and content activation opportunities during BLAST’s online Dota 2 tournament which takes place from tomorrow (Tuesday, 9 June). The deal also includes sponsorship of in-broadcast feature ‘Captain’s Kick Back’, which will see team captains talk about their life in and outside of esports.
Leo Matlock, Commercial Director for BLAST, said: “We’re thrilled to add a brand as reputable and well-known as KitKat to our family of partners ahead of BLAST’s first DoTa 2 tournament. KitKat is a global brand and we are proud that they have chosen BLAST to further develop their burgeoning esports strategy with a bespoke partnership that maximises our far-reaching and innovative tournament approach.”
Georg Fischer, KitKat Marketing Manager Europe, Middle East & North Africa said: “KitKat has always been about a smile in the break and getting a fresh perspective which is also very relevant in gaming and the highly competitive esports environment. We made our first steps in esports earlier this year and were overwhelmed by the positive feedback from fans, teams and partners alike. This confirmed the strong fit between KitKat and the community, and we look forward to a great collaboration with BLAST to bring meaningful, fun content and surprises to the DoTa 2 Bounty Hunt!”
Last month BLAST Bounty Hunt launched the new online DoTa 2 tournament which will feature the best teams from across Europe and the world. The tournament will be held across five consecutive days in June (9th-13th), where teams will compete for a prize pool of $150,000.
