City Football Group has announced a collaboration with Blue United Corporation, the owners and operators of FIFA Esports team Blue United eFC in Japan.
Blue United eFC is the current Asian Champion in FIFA and has qualified for three out of the last four FIFAe World Cups, breaking industry records, and were crowned Champions of the FIFAe Club World Cup 2021 in the East Asia Zone.
They are ranked in the top five globally and are composed of two professional gamers, Agu and Tsakt, who are considered to be among some of the highest level talent in football gaming by industry experts and media.
The new collaboration is the latest activity within the esports space by City Football Group and will see the Blue United eFC players be ‘powered by CFG’ as they continue their participation in the FIFA 22 Global Series. Blue United eFC will also participate on behalf of Yokohama F.Marinos in the Japanese eJLeague.
As part of the activity, Blue United will wear new sky blue official playing kits which will feature the CFG logo. Blue United talent will also participate in a number of CFG and affiliate fan events, in addition to the creation of joint bespoke esports and gaming content.
Takehiko Nakamura, President and CEO of Blue United, said: “I am delighted to collaborate with City Football Group, one of the most successful football business entities in the world, which owns notable football clubs such as Manchester City. Our objective lately has been to build our own properties so we can accomplish our vision to contribute to the development of Japanese sports businesses and to the globalization of the sports industry to make it one of the top sectors in the world.
“We are proud that our professional esports team, Blue United eFC, which was founded 4 years ago as part of this initiative and climbed to become one of the top teams in Asia, has been recognized. With this collaboration, I am hopeful that we will take another significant step in the right direction. Our company and our team will continue to strive to meet expectations, and we appreciate the continued support.”