Hero MotoCorp has been announced as the Title Partner of the Hero Open – the second of six events in the European Tour’s new UK Swing. Originally announced as the English Open, the newly named Hero Open takes place at the Marriott Forest of Arden, Birmingham, England from July 30 – August 2. The announcement […]
Birmingham 2022 and CGF Partnerships names Sunset+Vine as host broadcaster
Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]
IOC extends TOPS partnership with Atos until 2024
The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
OGC Nice signs Belstaff as outfitting partner
French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner. The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.” “Our objective of […]
McLaren Racing continues data analytics collaboration with Deloitte
McLaren Racing have signed a continuation of its collaboration with Deloitte on and off the race track in a multi-year agreement, starting from the resumption of the 2020 Formula 1 season. Deloitte will be working with McLaren to enhance the performance of the team and its race cars. The firm will be working closely with […]
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
West Ham United extends association with Umbro
West Ham United has agreed a new long-term extension with Umbro which will see the global sportswear company remain as the Club’s Official Technical Partner. Umbro will continue to produce all official West Ham playing kits, for both the men’s and women’s first teams and all Academy age-groups, as well as training products and leisurewear […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]