Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]
Odisha FC ex-CEO Ashish Shah: “More investments will be made towards safety & digital technologies to make the experience seamless for all”
The Playknox spoke with Ashish Shah, ex-CEO Odisha FC and founder of sports consulting firm Dynamic Sports about his tenure at the club, challenges being faced by the Indian sporting realm amidst Covid-19 among other things. How difficult do you reckon the recovery will be for sports businesses in India from Covid-19? Next 6 […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
EFL signs Just Eat as food delivery partner
The EFL and Just Eat have signed a new partnership that will see the UK’s online food delivery marketplace become the ‘Official Food Delivery Partner of iFollow’, the EFL’s live streaming platform. As the journey continues and the season restarts for some EFL Clubs, Just Eat will be helping fans enjoy the football from the […]
Liverpool FC launches its official channel on LINE to capture Japanese fan base
Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan. Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews. Supporters who join the channel […]
Rugby League World Cup 2021 signs Riverside Brands as licensing agent
Rugby League World Cup 2021 (RLWC2021) has named Riverside Brands as the exclusive Licensing Agent of the tournament. Riverside Brands will be tasked with creating leading and innovative third-party collaborations and license agreements for RLWC2021.These will provide consumer products for existing and new fans, brand exposure, deepen engagement with the tournament, and further support the […]
Southampton FC to unveil a new ticketing website with SecuTix
Southampton Football Club will be introducing a new ticketing website and system for the start of the 2020/21 season, in partnership with SecuTix. A cloud-based ticketing solution, SecuTix will handle both ticketing and hospitality bookings through its SecuTix 360° platform, improving the experience for supporters when purchasing from the club. Fans will receive further communication […]
Tata Communications appoints iSportconnect as strategic partner
Global sports networking platform iSportconnect has partnered with Tata Communications. Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy, the company enables the digital transformation of enterprises globally, including 300 of the Fortune 500. This partnership comes at a time when Tata Communications is focusing on the digital transformation of sports […]
Dior and Vespa collaborate for a special edition of scooters
Italian scooter brand Vepa and Parisian couture house of Christian Dior have collaborated for a special edition of the Vespa scooter. Vespa said: “Out of this passionate dialogue,the 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two Italian houses.” As a symbol […]