Southampton Football Club will be introducing a new ticketing website and system for the start of the 2020/21 season, in partnership with SecuTix.
A cloud-based ticketing solution, SecuTix will handle both ticketing and hospitality bookings through its SecuTix 360° platform, improving the experience for supporters when purchasing from the club.
Fans will receive further communication on how to update their accounts with the new system in the coming weeks, as the club works through a phased launch, with additional developments planned in July.
Matt Silvester, Southampton’s Head of Ticketing, Membership & Hospitality, said: “The SecuTix platform allows us to deliver a more bespoke customer platform that will ensure our fans enjoy the very best experience, from a transformational customer journey through to a more flexible account facility.
“We were impressed by SecuTix’s open platform and ability to connect with the latest in digital technologies to power an improved online experience for our fans and customers.”
David Hornby, Managing Director of SecuTix UK and Ireland, added: “We’re proud to add Southampton to our growing list of clients in the sports sector. Our priority for the 20/21 season is to develop the overall fan experience, with a focus on making hospitality a more integrated part of the customer journey.
“We’ll be introducing 3D rendering of both in-stadium seats and the key hospitality suites to give fans an enhanced experience when purchasing tickets and hospitality packages online. Today’s fans expect more and Saints are leading the way in how fans select and buy seats.”