Manchester City footballer Kevin De Bruyne has partnered with Wow Hydrate to inspire healthy hydration and its importance for optimum performance.
The Belgium footballer has signed a multi-year agreement with the sugar free drinks brand ahead of the Premier League restart.
Hydration plays a key part in the health and performance for all athletes and Wow Hydrate offer the latest innovation with unique ‘Push Cap’ technology which maintains the integrity of the vitamins and flavours and is an easy and convenient ‘on the go’ way to add nutrients such as vitamins, electrolytes or protein to diets.
The protein and electrolyte waters are fast becoming the most popular sports hydration method with many athletes including World Heavyweight Champion Tyson Fury who has incorporated the drinks into his daily routine.
Wow Hydrate have shown their support to NHS staff and key workers who are working incredibly long shifts through these difficult times by donating thousands of drinks to help them stay hydrated.
De Bruyne will work alongside the brand with their #PushIt campaign to highlight the key benefits of healthy hydration to all age groups.
Speaking about the partnership De Bruyne said: “‘As a professional athlete, fitness and nutrition is a key part of our job and lifestyle. I’m thrilled to partner with Wow Hydrate, as an industry-leader in the field.’
Wow Hydrate Managing Director Jon Hayman added: “We are delighted to have Kevin as one of our ambassadors, he is a world class athlete and understands the science behind the drinks and how they will benefit his performance and keep him hydrated on and off the pitch.”
