Infront has prolonged its partnership with the Turkish Basketball Federation in a four-year agreement which will take the collaboration to beyond a decade.
The deal includes the exclusive media and marketing rights to the men’s, women’s and youth national teams as well as the ING Turkish Super League, one of Europe’s top basketball leagues.
For the first time it will also include gaming rights, allowing Infront to ensure the full scope of Turkish basketball is represented properly in video games and esports. In addition, national and international betting video and data rights as well as coaching and scouting rights feature within the scope.
This is another example of Infront’s commitment to long-term collaborations. Find out how our work with Turkish basketball has helped the federation and the sport achieve phenomenal growth.
