The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”
The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London. What does sport mean to you? Everything!… I was […]
LiveScore’s Rob Brown on global expansion & Ronaldo as brand ambassador
LiveScore has bolstered its portfolio by acquiring the streaming rights to a large number of matches from the biggest leagues in the world as it expands its global ambitions. The Playknox spoke with Rob Brown, Head of Media to know more. Excerpts: Tell us about your recent partnerships Our most recent rights agreement […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Marco Sansoni of On Location on Paris 2024 hospitality and working in the sports event sector
Marco Sansoni is a thought leader in fan and guest engagement, experience and services for global sporting events, having lead successful projects in five Continents in the last two decades, including five FIFA World Cups and working for the fifth Olympic & Paralympic Game. He is currently working with On Locations for Paris 2024. Excerpts […]
World Cup 2022: GOALS Project spotlights Qataris love & passion for football
Qatar has delivered one of the most profitable FIFA World Cups to date and at the same time will boast of leaving a lasting legacy on the game in Qatar and beyond. GOALS is part of the farsighted legacy program of the World Cup which spotlights the lives of people who work in Qatar. I […]
Japhet Weeks of Doha Debates on what makes “The Long Game” so impactful
Japhet Weeks is the director of innovation at Doha Debates and also serves as co-executive producer of “The Long Game,” a sports-focused podcast that brings inspiring stories of top athletes around the world. Before joining Doha Debates, Weeks worked as an international video journalist for over a decade. In that role, he reported from […]
Chad Biagini of Nolan Partners: “More than 60% of our placements these past 2 years have been women or ethnic minorities”
Chad Biagini boasts of 10+ years’ experience in Executive Search, representing a wide range of sports clients across French Ligue One, English Premier League, Italy’s Serie A, and all the majors in the US and Canada – Major League Baseball, National Hockey League, Major League Soccer and the NFL. Throughout his career, Chad has recruited […]
Lucy Pearson, FA Head of Education on women participation, mental health and preparing the next gen of footballers
The national home of football, St. George’s Park celebrated its 10th-anniversary last week. Opened by HRH Prince William in October 2012, the site has overseen and underpinned an era of success, inclusivity, and progression for English football, with twelve England tournament wins, including this summer’s success for the Lionesses and the European U19 Men’s Championship. […]