Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]
Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”
Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Dark Horses’ Dan Cunningham on tackling Covid-19 challenges, Football Beyond Walls campaign and launching Home Run
Sports Creative Agency Dark Horses with clients like Peloton, Nissan, Panini, LTA among others, recently worked with the charity Football Beyond Borders to drive conversation around mental health. The Playknox spoke with Dan Cunningham, Head of New Business for Dark Horses to know more about the campaign, tackling Covid-19 challenges, launching their own product among […]
Van Hawke Sports CEO: “Sports organisations can use the Covid-19 period to enhance their asset portfolios, focus on digital exposure & creating unique content”
Van Hawke Sports is a global sports marketing agency which specializes in sports sponsorship and partnership for brands. It recently announced its expansion in the Indian market. The Playknox spoke with Sunny Singh, CEO and founder of the company to know more. Tell us more about Van Hawke Sports We bridge the gap between […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Microsoft’s Managing Director, Media & Communications Asia: “Microsoft’s cloud & AI solutions have been game-changers for many sporting leagues”
Derrick Buckley is Microsoft’s Media and Communications business lead for APAC. With over 20 years of working experience, Buckley collaborates with regional and global customers from media and telecommunications organizations to empower them to achieve more with solutions that deliver personalized experiences, provide agile operations, and accelerate innovation and growth. The Playknox spoke with him […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]