One of the founding team of Common Goal, Ben Miller: “Clubs are beginning to understand the wellbeing & performance benefits of having better informed & more connected players”

Common Goal is a collective movement committed to unleashing the power of football to generate positive social change across the world. It’s a straightforward mechanism in which the industry, led by the players, pledges a minimum of 1% of earnings into a collective fund which subsequently invests in well-established and highly efficient grassroots projects, which […]

RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact

Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]

Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity

Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]

Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”

The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]

Odisha FC ex-CEO Ashish Shah: “More investments will be made towards safety & digital technologies to make the experience seamless for all”

The Playknox spoke with Ashish Shah, ex-CEO Odisha FC and founder of sports consulting firm Dynamic Sports about his tenure at the club, challenges being faced by the Indian sporting realm amidst Covid-19 among other things.    How difficult do you reckon the recovery will be for sports businesses in India from Covid-19? Next 6 […]

Indian swimmer Anshul Kothari: “Media should broadcast national and international swimming events on TV or Apps to increase popularity of the sport”

Anshul Kothari is one of India’s most accomplished swimmer having represented India at Commonwealth Games 2010, Asian Games 2010, Asian Games 2014 and Asian Games 2018. In 2010, he became the first swimmer from Gujarat to have represented India at the Commonwealth Games and Asian Games. He has taken part in 32 National Championships.   […]

MasterChef India Winner Abinas talks about modernizing traditional cuisines, brand building & social media

MasterChef India winner Abinas Nayak quit his job at Infosys to pursue his passion for cooking. Native of Odisha, Nayak wants to travel around the country and document more indigenous recipes and present them in a modernized way. He spoke with Playknox about all his plans including the importance of branding and social media   […]

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