LaLiga inks partnership with Snapchat to appeal to millennials

LaLiga, one of the main global entertainment multinationals and responsible for organizing professional football competitions in Spain, and Snapchat , an app that allows people to express themselves have today announced an alliance to bring the best football to millions of young fans .


Through this alliance, LaLiga will bring the most premium content from Spanish football to the global Snapchat community, which has more than 347 million daily users. Snapchatters from all over the world will be able to enjoy the most outstanding plays of each week, historical content, behind the scenes or the best goals and saves of the year, through a Discover Show called LaLiga Show Time , as well as Stories and Spotlight published by the @LaLiga Snap Star account . The alliance also includes the creation of Augmented Reality experiences, Cameos, Bitmojis, Filters and Stickers.


This alliance reinforces LaLiga’s commitment to reaching new audiences by taking advantage of the most innovative digital technologies, and Snapchat’s expansion and growth strategy around the world.


“This agreement represents a step forward for LaLiga in its strategy of digitizing and attracting young audiences, as well as reinforcing our work on social networks. Among the main European leagues, we are leaders in the number of followers on social networks, since we currently have more than 164 million, a record figure. The tools of the Snap ecosystem allow us to offer quality LaLiga content to the youngest fans” , says Alfredo Bermejo, Director of Digital Strategy at LaLiga.


Alejandro Arenas, Head of International Sports Alliances, Snap Inc. said: “We are delighted to be partnering with LaLiga, one of the world’s top sports leagues, and to be able to bring premium soccer content to Snapchatters around the world. This is Snap’s first partnership with a major European league and a new way for fans to enjoy their favorite sport, whether it’s watching match highlights, playing games and sharing Augmented Reality experiences, or dressing up their bitmoji with the kit of your favorite team.


Soccer is the most popular sport in the world, with approximately five billion fans worldwide according to FIFA estimates, and LaLiga is one of the most popular competitions, with broadcasters and operators all over the planet. As the popularity of the sport continues to rise, new technologies such as Augmented Reality, content formats made for mobile and digital platforms are transforming the football experience for fans. With its highly engaged community, its Augmented Reality technology, its Discover platform, and the many soccer players who are Snap Stars, Snapchat is transforming the way soccer fans experience and celebrate the sport.

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