Tottenham Hotspur have announced a new multi-year official partnership with Coca-Cola. Through the partnership, Coca-Cola’s range of products, including Coca-Cola and Coca-Cola Zero Sugar, will be available to visitors at Tottenham Hotspur Stadium. Fans will also be given the chance to access unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and […]
The Football Association partners Xero to highlight the importance of financial viability
Xero, the global small business platform, has announced two commercial partnerships with The Football Association (The FA) to champion women in football, highlighting the importance of financial viability in creating further opportunities on and off the pitch. Xero will become the Official Partner of both the England women’s senior team and England Football. Both […]
LaLiga inks partnership with Snapchat to appeal to millennials
LaLiga, one of the main global entertainment multinationals and responsible for organizing professional football competitions in Spain, and Snapchat , an app that allows people to express themselves have today announced an alliance to bring the best football to millions of young fans . Through this alliance, LaLiga will bring the most premium content […]
ICC to release tender for media rights for the USA, Canada and Caribbean
The International Cricket Council will release its next Invitation To Tender (ITT) for media rights for the USA, Australia, Caribbean and Canada markets today. Following the successful conclusion of the Indian market media rights tender, the ICC is starting the next phase of its media sales process across targeted markets, including the USA. […]
DAZN to acquire Eleven Group’s global sports media businesses
DAZN Group, a leading global sports platform, has announced an agreement to acquire the ELEVEN Group’s global sports media businesses. The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space. The benefits are threefold. New and expanded territories. The transaction, […]
Rihanna to perform at the Apple Music Super Bowl Halftime Show
The NFL and Roc Nation have announced international icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, Arizona. The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with […]
NBA G League collaborates with Marvel for the new season
The NBA G League and Marvel Entertainment have announced a collaboration, which will see 16 G League teams hosting a Marvel Super Hero Day during the upcoming 2022-23 NBA G League season. Marvel Super Hero Days across the league will feature Marvel themed jerseys and custom comic books for promotional giveaway. Select games will […]
Vollyeyball World partners DHL to focus on environmental sustainability
Volleyball World has signed a new partnership with DHL, the leading global logistics brand, that will emphasise social and environmental sustainability and drive DHL’s diversity and inclusion strategy. Announced at the FIVB World Congress in Arnhem, the Netherlands, the partnership will look to support DHL’s diversity and inclusion focused environmental, social and governance (ESL) […]
Infront enters the betting space with Infront Bettor
Infront has entered the betting space after launching its dedicated Infront Bettor service that brings together the organisation’s expertise and experience in media rights with a highly desirable content portfolio for betting operators globally. A total of 30 rights holders – including the English Football League (EFL), Turkish Super Lig, the Coupe de France […]
UEFA inks an e-commerce deal with Fanatics
UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]