Tottenham Hotspur onboards Coca-Cola as official partner

Tottenham Hotspur have announced a new multi-year official partnership with Coca-Cola.   Through the partnership, Coca-Cola’s range of products, including Coca-Cola and Coca-Cola Zero Sugar, will be available to visitors at Tottenham Hotspur Stadium.   Fans will also be given the chance to access unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and […]

The Football Association partners Xero to highlight the importance of financial viability

Xero, the global small business platform, has announced two commercial partnerships with The Football Association (The FA) to champion women in football, highlighting the importance of financial viability in creating further opportunities on and off the pitch.   Xero will become the Official Partner of both the England women’s senior team and England Football. Both […]

DAZN to acquire Eleven Group’s global sports media businesses

DAZN Group, a leading global sports platform, has announced an agreement to acquire the ELEVEN Group’s global sports media businesses.   The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space. The benefits are threefold.   New and expanded territories. The transaction, […]

Vollyeyball World partners DHL to focus on environmental sustainability

Volleyball World has signed a new partnership with DHL, the leading global logistics brand, that will emphasise social and environmental sustainability and drive DHL’s diversity and inclusion strategy.   Announced at the FIVB World Congress in Arnhem, the Netherlands, the partnership will look to support DHL’s diversity and inclusion focused environmental, social and governance (ESL) […]

UEFA inks an e-commerce deal with Fanatics

UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]

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