Infront enters the betting space with Infront Bettor

Infront has entered the betting space after launching its dedicated Infront Bettor service that brings together the organisation’s expertise and experience in media rights with a highly desirable content portfolio for betting operators globally.


A total of 30 rights holders – including the English Football League (EFL), Turkish Super Lig, the Coupe de France and Infront’s historic pedigree of ice hockey rights – are included in the offering. The acquired rights cover over 18,000 hours of content per year covering over 20,000 events from 30 countries over the next three years.


Infront launches the Infront Bettor division with agreements across content and sponsorship with over 20 bookmakers. The content agreements include 24/7 round-the-clock technical support on the dedicated video platform used to distribute the low latency stream to all clients. The integration of the platform includes a mapping solution which makes booking, data integration and broadcasting content easy. The team have ambitious plans to drive a sophisticated layer of analytics to demonstrate the return on investment for all clients

Amikam Kranz, Vice President Media, Betting & Technology, Infront said: “We see a real potential to provide the new Infront Bettor service for betting operators and, as a result, improve fan’s experience of watching sport. Not only does this new team diversify Infront’s business further, but it will help combine the media and technological expertise, unlocking additional revenue streams for many stakeholders. It also highlights how we are able to leverage the best technology to provide the highest quality service for our clients whilst also using the experience we have from decades in the media rights business to deliver the best quality service to new stakeholders.”


Chris Catling, Head of Infront Bettor service, said: “We want to launch products that increase engagement, utilise Infront’s experience working with broadcasters and, ultimately, use that to improve the offering available to betting operators. Linking with the Infront sponsorship team and its deep relationships with sports books for sponsorship has already provided us with a great synergy as we enter the market with Infront Bettor.”


Infront Bettor will also work closely with Infront Lab, the Group’s sports tech hub, and has a bold vision for making betting video streams far more engaging, driving a higher ROI for Infront’s bookmaker clients. Infront has equally ambitious plans for data and the role computer vision will play in the collection of data in the future. Infront Bettor’s content portfolio is broad and its one-stop streaming solution, complete with back-office service, can help bookmakers create a more engaged product for their audience, ultimately benefitting rightsholders.

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