LaLiga partners Sorare to launch NFTs

Sorare, the fantasy football platform, has  announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licences. LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with […]

LaLiga strikes three-season partnership with Viacom18 Media in India

LaLiga has agreed a three-season broadcast partnership on the Indian subcontinent with Viacom18 Media, India’s youngest and leading media conglomerate. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the competition exclusively to the Indian sub-continent starting from the coming 2021-22 […]

LaLiga North America partners ThinkFoodGroup to expand its presence in the US

LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York’, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga […]

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