The International Olympic Committee (IOC) has launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012. Introducing the topic to a global online audience and more than 100 journalists on site, […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
FIBA 3X3 inks fashion collaboration with Karl Lagerfield
FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time. […]
Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment
India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Silver Lake acquires Endeavour at an equity value of $13bn
Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors. Under the terms of the agreement, Silver Lake will acquire 100% of the […]
Liberty Media Group takes over MotoGP
Liberty Media Corporation has announced an agreement to acquire MotoGP. MotoGP™ is the pinnacle of two wheels, with 22 of the fastest riders competing on purpose-built prototype motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour/223 miles per hour. From the first season in 1949 that staged six […]
Inter Miami CF signs Duracell as official power partner
Inter Miami CF announced a multi-year partnership, with battery brand, Duracell solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]
World Curling partners with StreamAMG to relaunch The Curling Channel
Word Curling has partnered with StreamAMG to relaunch their streaming platform, The Curling Channel, ahead of the World Junior Curling Championships 2024 taking place in Lohja, Finland. The service will be powered by StreamAMG’s new BLAZE platform and will offer all of World Curling’s live and on-demand content. As part of World Curling’s Big Ideas […]
Chennai Super Kings to fly with Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates has become the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai. Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and […]