Jamshedpur FC to ride with CEAT Tyre

Tyre major CEAT, has associated with Jamshedpur FC as the official tyre partner for the Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League […]

One Championship signs global content partnership with Facebook

One Championship, the Singapore-based sports entertainment firm has formed a global partnership with Facebook to distribute “exclusive content” on the video-on-demand service Facebook Watch. One Championship’s athletes will stream gameplay and gaming commentary through the Facebook Gaming channel. Content from One Virtual Reality will also be added to the Venues app, which was rolled out […]

Ralph Lauren onboards the Australian Open as official outfitter

The Australian Open and Ralph Lauren Corporation announced a new, global long-term partnership. Ralph Lauren has been named Official Outfitter of the Australian Open and will outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories. “We are delighted to welcome Ralph Lauren to the Australian Open family […]

ATP renews partnership with Rolex

The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP […]

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