LaLiga inks strategic partner with EA Sports

LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners.   This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]

Manchester City inks multi-year agreement with OKX

OKX announced as Manchester City’s Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium.   Ferran Soriano, Chief Executive Officer at City Football Group said: “Our football club, Manchester City, is also a global brand with more than 600 million followers around the world and […]

UFC inks betting partnership with Betclic in France

UFC and Betclic, one of the European leaders in online gambling and sports betting, have announced a new and exclusive partnership making Betclic the ‘Official Betting Partner’ of UFC in France, Poland and Portugal.   UFC is the first global organisation the expanding French company has ever partnered with, and the new agreement will mark […]

LaLiga launches online shop with Fanatics

LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership.   The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]

Destination Sport extends partnership with QPR

Destination Sport Travel have extended to its partnership with QPR.   The UK’s leading travel provider for professional sports clubs and governing bodies have been working with the club for the past three seasons.   As part of the continued partnership, Destination Sport Travel’s team travel division will continue to service the requirements of QPR’s […]

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