PSV has entered into a strategic partnership with global sports, music and entertainment company Wasserman to strengthen the club’s commercial strategy. This collaboration is aimed at maximizing PSV’s commercial success through a comprehensive consulting process of commercial evaluation, partnership strategy development and go-to-market planning.
Wasserman will begin by evaluating PSV’s current commercial performance, including a review of the club’s sponsorship portfolio and identifying future growth opportunities. Based on this analysis, Wasserman will develop a tailored commercial growth strategy, with a focus on optimizing key rights and commercial opportunities.
“Our mission is to accelerate commercial growth and leverage the full potential of PSV’s brand and partnership opportunities, including the most optimal go-to-market strategy,” said Wim Mathues, SVP Brands & Properties, Benelux at Wasserman. “This partnership is proof of the club’s ambition to remain a leader both on and off the field.”
Global network
Frans Janssen, Commercial Director of PSV, added: “Wasserman is one of the most respected and reputable companies in the sports industry, with an unparalleled global network. With a specialized commercial rights department, we know they are experts in commercial strategy at Wasserman. Combined with the extensive knowledge of the Dutch football landscape that Wim and his team bring, we are confident that they can support us in exploiting PSV’s full commercial potential. This will help take the club to even greater heights, both on and off the pitch.”
This partnership underscores Wasserman’s focus on supporting football clubs and other leading sports and entertainment organizations in achieving their commercial goals through strategic innovation and specific expertise in this exciting landscape.
