Chennai Super Kings to fly with Etihad Airways

Etihad Airways, the national airline of the United Arab Emirates has become the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai. Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and […]

McLaren signs Ecolab as official partner

McLaren Racing has announced Ecolab as an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond.     Ecolab, a global leader offering water, hygiene and infection prevention solutions, will support McLaren on its sustainability mission and journey towards net zero emissions.     The multi-year partnership with Ecolab will support the […]

Playknox becomes partner organisation of the Indian Sports Management Association

 The Playknox is honoured to become the partner organisation of The Indian Sports Management Association (INSMA) which was formally launched via a virtual ceremony.   The objective of the organisation is the promotion of sport management scholarship (academically) in India and help bring the work of the next generation of sport management leaders (both from […]

Envision Racing inks multi-year deal with Superdry

Envision Racing is delighted to announce a multi-year partnership with British fashion brand, Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the […]

Football Australia inks ten-year extension with Nike

Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia.   The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]

Formula G names Nick Heidfeld as co-founder

Formula G has announced Nick Heidfeld as a Co-Founder of the ground-breaking motorsports series which will launch in 2024 and is set to shake up the electric racing ladder.   With his appointment working alongside Dilbagh Gill, Formula G’s CEO and other Co-founder, Heidfeld as a highly decorated racing driver who competed at multiple levels […]

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