Etihad Airways, the national airline of the United Arab Emirates has become the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai. Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and […]
McLaren signs Ecolab as official partner
McLaren Racing has announced Ecolab as an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Ecolab, a global leader offering water, hygiene and infection prevention solutions, will support McLaren on its sustainability mission and journey towards net zero emissions. The multi-year partnership with Ecolab will support the […]
Playknox becomes partner organisation of the Indian Sports Management Association
The Playknox is honoured to become the partner organisation of The Indian Sports Management Association (INSMA) which was formally launched via a virtual ceremony. The objective of the organisation is the promotion of sport management scholarship (academically) in India and help bring the work of the next generation of sport management leaders (both from […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]
Envision Racing inks multi-year deal with Superdry
Envision Racing is delighted to announce a multi-year partnership with British fashion brand, Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the […]
Football Australia inks ten-year extension with Nike
Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia. The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]
Manchester United signs global partnership with Wow Hydrate
Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner. This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with […]
Formula G names Nick Heidfeld as co-founder
Formula G has announced Nick Heidfeld as a Co-Founder of the ground-breaking motorsports series which will launch in 2024 and is set to shake up the electric racing ladder. With his appointment working alongside Dilbagh Gill, Formula G’s CEO and other Co-founder, Heidfeld as a highly decorated racing driver who competed at multiple levels […]
AC Milan expands global footprint with Casa Milan Dubai
AC Milan is proud to announce the opening of Casa Milan Dubai, the new Home of the Rossoneri in the Middle East, which marks a significant milestone in the Club’s strategic global expansion and stands as a testament to the Rossoneri’s new evolution phase under the leadership of RedBird Capital. Casa Milan Dubai solidifies […]
Skechers to sponsor four prominent winter sports
Infront has secured SKECHERS as a sponsor across four prominent winter sports as the world’s leading American athletic footwear brand looks to reposition its sport sponsorship strategy. SKECHERS will sponsor a total of 23 FIS Nordic Skiing and 11 FIS Alpine Skiing races across the 2023/24 season. The agreement comes shortly after it […]