FIFA signs The Look Company as regional supporter of the Qatar World Cup 2022

The Look Company, an award-winning visual engagement solutions provider for sport, events and brands, has been confirmed as a Regional Supporter of the FIFA World Cup Qatar 2022™, in an agreement covering North and Central America.   The company has provided branding and signage solutions at various high-profile international and national sporting events, including the […]

Digital Transformation: How the NBA Stayed Ahead of the Game

The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]

PUMA signs a multi-year contract with the Brazilian Confederation of Athletics

Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer.   The partnership includes sponsoring 24 adult and youth teams, including male and […]

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