Le Col has been unveiled as official jersey partner for Tour of Britain. This year’s Tour of Britain classification leaders will be easily recognisable in the peloton thanks to returning jersey partners Le Col and their world-class jerseys. The UK’s leading men’s cycle race has today appointed the London-based clothing experts as its […]
Manchester City signs Asahi Super Dry as official training kit partner
Manchester City has announced Asahi Super Dry 0,0%, the new non-alcoholic version of Asahi iconic brand as the Club’s Official Training Kit Partner. An expansion of Asahi Super Dry’s current partnership with the club that began in 2022, the new agreement will see the brand feature on the front of all men’s and women’s first […]
LaLiga inks strategic partner with EA Sports
LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]
Chelsea FC signs Hilton as official global hotel partner
Chelsea Football Club has unveiled Hilton, the global leader in hospitality, as its official global hotel partner. The partnership will enable Chelsea Football Club and Hilton to provide extended opportunities for Hilton’s more than 158 million Hilton Honors members around the world in a new and unique way, while also serving as the official […]
Manchester City inks multi-year agreement with OKX
OKX announced as Manchester City’s Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium. Ferran Soriano, Chief Executive Officer at City Football Group said: “Our football club, Manchester City, is also a global brand with more than 600 million followers around the world and […]
Leeds United signs Unibet as official training wear partner
Leeds United has signed a new partnership with UNIBET which will see the brand become the Club’s new Official Training Wear partner from the beginning of the 23/24 Season. UNIBET is part of the Kindred Group which also owns 32Red, a brand familiar to Leeds supporters from their previous long term partnership last time […]
The Football Association signs Google Pixel as official mobile phone partner
Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the […]
UFC inks betting partnership with Betclic in France
UFC and Betclic, one of the European leaders in online gambling and sports betting, have announced a new and exclusive partnership making Betclic the ‘Official Betting Partner’ of UFC in France, Poland and Portugal. UFC is the first global organisation the expanding French company has ever partnered with, and the new agreement will mark […]
Barclays creates on-site fan engagement destinations for Wimbledon
Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences. Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner […]
LaLiga launches online shop with Fanatics
LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership. The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]