Real Sociedad has signed a multi-year partnership with the new fan engagement platform, IQONIQ.
IQONIQ will be also Real Sociedad’s main sponsor during the 2020-21 season. The brand will appear across the front of the txuri urdin playing jerseys and will be worn during all the club’s matches, including those belonging to the UEFA competitions. The brand will feature on the official jerseys this Sunday during the match against Real Madrid at the Reale Arena.
IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. By combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a unique fan platform which offers more personal, more rewarding and more purposeful experiences and engagements with their favourite star individuals and organizations.
With IQONIQ, Real Sociedad fans will have access to a breadth of features including a loyalty program, customized footage, in-app games, merchandise and ticket offers, and the opportunity to win a range of exclusive prizes, including the chance of playing at the Reale Arena or obtaining gifts signed by the players.
Real Sociedad is the first club in the LaLiga to partner with the Monaco based company, following similar partnership agreements with Euroleague basketball, Olympique de Marseille, AS Monaco, Crystal Palace, European Handball Federation, McLaren F1 and the Drone Champions League.
Kazim Atilla, CEO of IQONIQ said: “We are delighted to announce this partnership with Real Sociedad, our first club in LaLiga – one of the many more to come as LaLiga is a strategic property for us. We have been committed from day 1 to drive new and innovative opportunities for fan engagement. Partnering with a club like Real Sociedad, a club focused on its fans, not only to become their official and exclusive fan engagement partner but also the main front jersey sponsor allows us to launch in Spain in a big way, while we continue to expand our global network. We look forward to working alongside Real Sociedad to fulfil our common ambitions and provide fans with a more customized and rewarding experience”.
Jokin Aperribay, President of Real Sociedad said: “We are proud and happy to announce this partnership with IQONIQ. It will help us grow and will enhance the digital experience we offer to our fans. Football will be a more complete experience with IQONIQ and this alliance will benefit both of us, and it will also help us grow at an international level. IQONIQ offers us the chance to build a special relationships and will help us achieve a better and stronger engagement with our fans”.