FIFA has announced Visa as the first Global FIFA Women’s Football Partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023. The new opportunities afforded under the revamped structure highlight the commitment of both parties to making football truly global and supporting the growth and development […]
FIFA unveils new commercial partnership structure
FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. Three distinct partnership verticals are being launched this week with a range of packages available across Women’s football, Men’s Football […]
FIFA signs QatarEnergy as official partner for the Arab Cup Qatar 2021
QatarEnergy has teamed up with FIFA as an official Partner for the FIFA Arab Cup Qatar 2021™, which will be held in the State of Qatar from 30 November until 18 December. “The FIFA Arab Cup is a unique opportunity for QatarEnergy to grow their relationship with sport and football in their region,” said […]
Nubank latest regional supporter for FIFA World Cup Qatar 2022
Nubank, one of South America’s largest digital retail financial institutions has been named as an Official Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement covers the South American market and will provide the digital banking giant with a unique opportunity to engage with audiences in the region. “FIFA and Nubank […]
FIFA signs Ooredoo as official Middle East & Africa Telecommunications Operator
Telecommunications company Ooredoo has been unveiled as the Official Middle East & Africa Telecommunications Operator of the FIFA World Cup Qatar 2022™ and the upcoming FIFA Arab Cup Qatar 2021™. The Qatari operator’s agreement strengthens the company’s long-standing commitment to FIFA’s leading events. Ooredoo was also a National Supporter of the 2019 and 2020 […]
FIFA signs UPL as regional supporter in South America
FIFA has announced UPL Ltd, a world leader in sustainable agriculture, as a Regional Supporter in the South American market for the FIFA World Cup Qatar 2022™. UPL is a global provider of sustainable agriculture products and solutions and is one of the top five agriculture solutions companies worldwide. Its mission is to “reimagine […]
FIFA to adopt new commercial positioning in gaming and eSports
FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied […]
FIFA appoints Carlos Cordeiro as senior advisor for global strategy and governance
FIFA has announced the appointment of Mr. Carlos Cordeiro as Senior Advisor to FIFA for Global Strategy and Governance. Cordeiro is one of football’s preeminent business and organisational leaders. He will advise FIFA on new strategic initiatives to grow the game at all levels. FIFA President Gianni Infantino said: “Carlos is the right […]
FIFA launches #ReachOut campaign to raise awareness around mental health
FIFA has launched #ReachOut, a campaign designed to raise awareness of the symptoms of mental health conditions, encourage people to seek help when they need it, and take actions every day for better mental health. With the support of past and current football players, FIFA is underlining the importance of greater awareness around mental health. […]
FIFA appoints Kay Madati as Chief Commercial Officer
FIFA has annonced the appointment of Mr Kay Madati as Chief Commercial Officer. Kay, with a 20-year background in the international media, sports and entertainment industries will assume his duties at FIFA on 19 July 2021. Kay’s experience includes leading teams around the world at Twitter, Viacom, Facebook, Time Warner and LinkedIn. He brings to […]