Aramco, one of the world’s leading integrated energy and chemicals companies, has signed a four-year global partnership with FIFA. The company becomes FIFA’s Major Worldwide Partner exclusive in the energy category, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. The agreement, which runs […]
FIFA inks landmark partnership with Unilever until 2027
FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023. The landmark partnership will run through to 2027 and include the FIFA World Cup 2026™ and the FIFAe Finals, and marks the first time that FIFA has […]
FIFA received four bids for the FIFA Women’s World Cup 2027
Following the invitation to all member associations (MAs) to express their interest in hosting the final competition of the FIFA Women’s World Cup 2027™, FIFA has received a total of four expressions from (in alphabetical order by country): The Royal Belgian Football Association, the Royal Netherlands Football Association and the – German Football Association […]
Argentina to host FIFA U-20 World Cup 2023
The Bureau of the Council of FIFA has confirmed Argentina as the host country of the FIFA U-20 World Cup 2023. The decision comes after FIFA decided to withdraw the original host, Indonesia, the right to organize the event, as well as a subsequent candidacy presented by the Argentine Football Association (AFA), and a […]
FIFA Women’s World Cup 2023 signs Team Global Express as official supporter
FIFA has announced that Australia’s leading logistics provider Team Global Express has signed on as a FIFA Women’s World Cup 2023™ Official Supporter. Team Global Express will be the Official Logistics Services Provider in Australia and Aotearoa New Zealand for the 32-team tournament, which kicks off on 20 July. FIFA Secretary General, Fatma […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
FIFA invites tender in Germany for sale of media rights of Women’s World Cup
FIFA has launched an invitation to tender (ITT) in Germany for the sale of media rights to the FIFA Women’s World Cup 2023™. Since its launch in 1991, the FIFA Women’s World Cup has grown exponentially to claim the crown of the most-watched single-sport event for women globally. The most recent edition – the […]
World Cup 2022: GOALS Project spotlights Qataris love & passion for football
Qatar has delivered one of the most profitable FIFA World Cups to date and at the same time will boast of leaving a lasting legacy on the game in Qatar and beyond. GOALS is part of the farsighted legacy program of the World Cup which spotlights the lives of people who work in Qatar. I […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
FIFA Women’s World Cup signs Commonwealth Bank as the official supporter
FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest […]