Newcastle United signs Monster Energy as the official energy drink partner

Newcastle United has partnered with leading energy drink Monster Energy, which becomes the club’s Official Energy Drink Partner in a multi-year deal.


Founded in 2002 and distributed across more than 140 countries, Monster Energy is one of the world’s most popular energy drink brands and has well-established partnerships across sports, events and gaming.


As part of the club’s growing family of commercial partners, Monster Energy will enjoy a digital presence at St. James’ Park throughout the season.


Commenting on the new partnership, Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: “Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.


“Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together.”


Senior Vice President of Marketing at Monster Energy EMEA, Jimmy Goodrich, added: “We’re excited to begin our new partnership with Newcastle United. Monster Energy is looking forward to building its relationship with the club and its incredible fanbase both in the UK and abroad over the coming years.”



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