Six Nations Rugby, the official organising body responsible for the biggest annual international rugby competitions, has announced an exciting new partnership with Sage, a global leader in software technology. The partnership will bring rugby fans even greater insights into the game; enhancing their viewing experience through real time data and analytics captured through smart […]
LA Clippers unveil direct-to-consumer streaming platform ClipperVision
The LA Clippers, in a first have unveiled a direct-to-consumer streaming platform, ClipperVision, that will stream more than 70 games live in-market games in its first season. Priced at $199.99 for the season, the platform aims to enhance the live game-watching experience through augmented reality and alternate-language commentary options. It will launch with six […]
MLB inks first CBD deal with Charlotte’s Web
Charlotte’s Web Holdings, Inc. (“Charlotte’s Web,” “CW” or the “Company”), the market leader in hemp-derived CBD products has jointly announced with Major League Baseball (“MLB”), a first of its kind exclusive multi-year strategic partnership that opens increased CBD visibility to their professional athletes, millions of fans and communities. The rigorous approval process that brought […]
Japan looking to host Formula E in 2024
Japan has taken the first positive step towards hosting a round of the ABB FIA Formula E World Championship after Formula E and the Tokyo Metropolitan Government today signed an agreement with the goal of delivering a race in Tokyo. Governor of Tokyo, Yuriko Koike, and Jamie Reigle, CEO, Formula E, met this morning at […]
Vollyeyball World partners DHL to focus on environmental sustainability
Volleyball World has signed a new partnership with DHL, the leading global logistics brand, that will emphasise social and environmental sustainability and drive DHL’s diversity and inclusion strategy. Announced at the FIVB World Congress in Arnhem, the Netherlands, the partnership will look to support DHL’s diversity and inclusion focused environmental, social and governance (ESL) […]
US Open drives vehicle partnership with Cadillac
The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presence at the USTA Billie Jean King National Tennis Center, including a prominent display of the first-ever all-electric Cadillac, the Cadillac […]
Brentford FC signs Aosom UK as official club partner
Brentford Football Club has signed Aosom UK as an Official Cub Partner, for the 2022/23 and 2023/24 seasons ahead. A name in the online shopping world since 2009, Aosom UK is a destination to find a variety of homeware, garden products, kids’ toys, sporting goods and more. On-trend and classic designs, built into affordable […]
Sixth Street acquires an additional 15% share of FC Barcelona’s LaLiga broadcasting rights
FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
Southampton FC extends partnership with KBE Drinks
Southampton Football Club has signed an extension to its multi-year partnership with KBE Drinks. The extension will see KBE Drinks continue to supply its flagship brand, Kingfisher, as the main pouring brand at the stadium, as well as other brands in their portfolio for Saints fans to enjoy on matchdays ahead of the game. […]
AC Milan signs OneFootball as official NFT video highlight moment partner
AC Milan and OneFootball have joined forces to create exclusive digital video highlight and still collectibles for the over 500 million Rossoneri fans across the globe. The new multi-year deal, which sees OneFootball become the new Official NFT Video Highlight Moment Partner and a new Premium Partner of AC Milan, aims to drive fan […]