AC Milan and OneFootball have joined forces to create exclusive digital video highlight and still collectibles for the over 500 million Rossoneri fans across the globe.
The new multi-year deal, which sees OneFootball become the new Official NFT Video Highlight Moment Partner and a new Premium Partner of AC Milan, aims to drive fan engagement by letting fans collect officially-licensed digital collectibles and offering them a multi-dimensional experience that takes them from real life and into a new digital age.
The all-new digital collectibles will give Rossoneri fans the unique opportunity to collect, own and trade never-before-available AC Milan match moments from Serie A, Coppa Italia and Supercoppa Italiana – the best action, from attempts, saves, defending, assists, skills and special moments of gameplay, on top of plenty of goals.
OneFootball has created a simple and accessible way for real fans to buy moments – giving them the chance to own a real-life moment of incredible football, in perpetuity. The product will be revealed on 1st August with the first 2022/23 season drop available from 29th August on OneFootball’s marketplace, Aera by OneFootball. Built on the sports-industry leading Flow blockchain, Aera by OneFootball is the world’s largest football media platform on which fans will be able to get their favourite moments through the easy-to-use and secure Dapper wallet.
For AC Milan, the new partnership with OneFootball is part of a wider Web 3.0 strategy that sees the Club working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club.
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: “We are thrilled to welcome OneFootball to our family of Premium Partners and launch this incredible fan-driven collectible journey that allows us to be closer to our over 500 million Rossoneri fans across the globe. As a Club, we believe that this is a territory that can truly help us enhance fan experience in the future and are therefore excited to be working with OneFootball to explore this space further.”
Lucas von Cranach, OneFootball CEO & Founder, said: “We are truly excited to partner with the reigning Champions of Italy and one of the most prestigious clubs in football history. We could not be prouder to bring our unique multi-dimensional experience to the huge AC Milan global fanbase and revolutionise the way Rossoneri fans engage with the team they love.
“This partnership symbolises our shared commitment to taking supporters into a new era of digital football fandom. Over OneFootball’s 14 year history, we have created a community of 100 million fans and now we are using this expertise to bring incredible experiences to AC Milan fans which they can own and enjoy forever.”