The Playknox spoke with Matthew Barrett, founder of Goal Click about brand’s latest UNHCR partnership, expansion plans, Covid-19 situation among other things.
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]
Harlequins to quench thirst with Aqua British
Harlequins have signed the English spring water brand Aqua British as the Club’s Official Water Supplier, providing water to both the Men’s and Women’s squads, as well as The Twickenham Stoop. Aqua British launched in the UK earlier this year, with the environment at its heart, and is a game-changer for the bottled water market. […]
Rangers FC partners Dugout to expand globally
Rangers has a huge global fanbase, with more than 600 supporters’ clubs in 35 countries worldwide, who will now be able to view archive footage of legends
Dior and Vespa collaborate for a special edition of scooters
Italian scooter brand Vepa and Parisian couture house of Christian Dior have collaborated for a special edition of the Vespa scooter. Vespa said: “Out of this passionate dialogue,the 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two Italian houses.” As a symbol […]
Culture Trip & Lonely Planet collaborate for ‘Travel Reborn’ initiative
Travel brands Culture Trip and Lonely Planet have signed a strategic commercial partnership offering advertisers access to their combined audiences. Both the brands are collaborating on a ‘Travel Reborn’ initiative that will focus on a more sustainable future for the industry. They have further pledged to continue and expand the promotion of “sustainable travel options, […]
MasterChef India Winner Abinas talks about modernizing traditional cuisines, brand building & social media
MasterChef India winner Abinas Nayak quit his job at Infosys to pursue his passion for cooking. Native of Odisha, Nayak wants to travel around the country and document more indigenous recipes and present them in a modernized way. He spoke with Playknox about all his plans including the importance of branding and social media […]
Rugby League World Cup 2021 unveils new brand identity
With 500 days to go until the opening fixture of the Rugby League World Cup 2021 (RLWC2021) at St James’ Park in Newcastle, Rugby League has revealed a new brand identity, celebrating the Power of Together, with the goal of connecting the tournament with a universal audience. The refreshed RLWC2021 brand symbol – the Cup […]
Bundesliga announces two broadcast partnership in Asia
Bundesliga has roped in Next Media Solutions JSC as its new official partner in Vietnam following a five-year agreement which starts in August 2020. The partnership will deliver exclusive live coverage of more than 300 matches per season from the Bundesliga. The agreement also includes a commitment to Vietnamese football development – including knowledge transfer […]
PGA Tour & Twitter collaborate for fan engagement initiative
To mark the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the TOUR and Twitter announced a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast” will take place on Thursday, June 11, from approximately […]