IMG, a global leader in sports, events and media has hired David Collins as Senior Vice President and Managing Director, MENA. Collins, who brings more than 20 years’ experience at the forefront of the sports marketing industry and has spent the last decade working in the Middle East, joins the Endeavor-owned company this month and […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Manchester United inks global deal with finance brand Doo Group
Manchester United and online financial trading platform, Doo Group, have signed a multi-year global partnership. The partnership with Doo Group will involve the promotion of Doo Group and its sub-brands, Doo Financial and Doo Prime. Doo Group prides itself on offering traditional financial trading on online platforms with the latest fintech at its core. […]
Castore becomes teamwear for 2023 MotoGP World Championship
Premium sportswear brand, Castore, will provide the Repsol Honda Team with teamwear from the 2023 MotoGP World Championship season onwards in a multi-year agreement. The Repsol Honda Team will head into the 2023 MotoGP World Championship season wearing Castore clothing as the premium sportswear brand makes its debut in two-wheeled Grand Prix racing. […]
Tottenham Hotspur signs INEOS Grenadier as official 4×4 vehicle partner
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner. The INEOS Grenadier is a rugged and uncompromising off-roader that fills a gap in the market for a stripped-back, no-nonsense 4×4 that can transport people, goods and equipment to the most inaccessible parts of the world. Through […]
DFB appoints IMG as exclusive sponsorship agency for APAC
Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC to drive new opportunities for the organization across the region. Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand. Kicking off the partnership, IMG has already secured a […]
AC Milan renews partnership with Emirates
AC Milan and Emirates have announced the renewal of their long-standing partnership. Emirates will continue to be the Rossoneri’s Official Airline Partner and Principal Partner , continuing a fruitful working relationship that has lasted for over 15 years. Emirates’ iconic ‘Fly Better’ logo will continue to be featured on the shirts of the […]
Australian SailGP Team joins forces with SKYY Vodka
The Australia SailGP Team has announced a partnership with Campari Australia’s SKYY Vodka which sees the award-winning brand join the team in a multi-season deal. The partnership with SKYY Vodka and the Australia SailGP team also extends to support the KPMG Australia Sail Grand Prix I Sydney as the event’s Official White Spirits Partner, […]
Formula E inks licensing partnership with Zinc Sports
Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports. The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK. Micromobility aligns with Formula E’s mission of accelerating the adoption and development […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]