Premium sportswear brand, Castore, will provide the Repsol Honda Team with teamwear from the 2023 MotoGP World Championship season onwards in a multi-year agreement. The Repsol Honda Team will head into the 2023 MotoGP World Championship season wearing Castore clothing as the premium sportswear brand makes its debut in two-wheeled Grand Prix racing. […]
Tottenham Hotspur signs INEOS Grenadier as official 4×4 vehicle partner
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner. The INEOS Grenadier is a rugged and uncompromising off-roader that fills a gap in the market for a stripped-back, no-nonsense 4×4 that can transport people, goods and equipment to the most inaccessible parts of the world. Through […]
DFB appoints IMG as exclusive sponsorship agency for APAC
Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC to drive new opportunities for the organization across the region. Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand. Kicking off the partnership, IMG has already secured a […]
AC Milan renews partnership with Emirates
AC Milan and Emirates have announced the renewal of their long-standing partnership. Emirates will continue to be the Rossoneri’s Official Airline Partner and Principal Partner , continuing a fruitful working relationship that has lasted for over 15 years. Emirates’ iconic ‘Fly Better’ logo will continue to be featured on the shirts of the […]
Australian SailGP Team joins forces with SKYY Vodka
The Australia SailGP Team has announced a partnership with Campari Australia’s SKYY Vodka which sees the award-winning brand join the team in a multi-season deal. The partnership with SKYY Vodka and the Australia SailGP team also extends to support the KPMG Australia Sail Grand Prix I Sydney as the event’s Official White Spirits Partner, […]
Formula E inks licensing partnership with Zinc Sports
Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports. The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK. Micromobility aligns with Formula E’s mission of accelerating the adoption and development […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]
FIS signs Swatch as the official partner of the world cup
FIS has named Swatch as the Official Partner of the FIS Park & Pipe World Cup. The agreement lasts for four years and will run through the 2025-2026 season. Park & Pipe is the youngest of the FIS disciplines and includes both Freeski and Snowboard. The events that fall under the Park & Pipe […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
Boston Red Sox inks ten-year partnership with MassMutual
Massachusetts Mutual Life Insurance Company (MassMutual) and the Boston Red Sox have entered a 10-year partnership in which MassMutual will become a signature sponsor of the Red Sox beginning at the start of the 2023 season. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence […]