Formula E inks licensing partnership with Zinc Sports

Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports.


The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK.


Micromobility aligns with Formula E’s mission of accelerating the adoption and development of electric vehicles. E-scooters form part of an evolving mix of micromobility products that could in future help consumers commute and travel more sustainably.


Matt Scammell, Chief Commercial Officer of Formula E, said: “Together with Zinc Sports, we are excited to explore the world of micromobility. While Formula E is focused on accelerating the development of electric cars, we can also see how e-scooters could play a role in sustainable urban transport in the future subject to regulatory approval.”


Chirag Shah, Chief Operating Officer of Zinc Sports says: “We share Formula E’s desire to champion green mobility and believe that e-mobility solutions can accelerate the move to emission-free transport if supported by necessary regulations.


“We’re bringing our 15 years’ experience of manufacturing scooters to the partnership and this means that each model in the range will boast the innovation you’d expect from Formula E at an accessible price that means more people can eventually access the benefits of an e-scooter commute.”


With a battery range of 13 miles and a top speed of 15.5mph, the first product in the Formula E-branded e-scooter range incorporates unique safety features such as a front headlight that responds automatically to weather conditions and automatic indicator deck lights to be used when turning. The model even includes a built-in gyroscopic system that regulates speed, absorbs shock and provides stability to ensure a comfortable ride.


The e-scooter model will be followed by six further products in the collection, including a further two e-scooters, three e-bikes and a kick scooter to be released in the next 12 months.

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