Leeds United have entered into a partnership agreement with leading sports fashion retailer JD. The new agreement will see JD become our official sleeve sponsor for the 2020/21 Premier League campaign. Anticipation continues to build as the Whites prepare to return to top-flight football for the first time in 16-years and this new partnership with […]
Pepsi strengthens its sports portfolio with UEFA Women’s partnership
Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]
McLaren Racing drives away with Miroy Steel partnership
McLaren Racing has agreed a multi-year Formula 1 partnership with Miory Steel, the leading producer of electrolytic tinning and cold-rolled sheet in Belarus. The partnership aims to raise awareness of Miory Steel on a global level to support the growth of the young brand. Miory Steel’s mission to produce competitive and best in-class tinplate for […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]
NHL names Fastenal as official maintenance, repair and operations partner
Fastenal Company and the National Hockey League have signed a multiyear global partnership, naming Fastenal the official Maintenance, Repair and Operations (MRO) partner of the NHL through the 2023-24 season. The partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America. MRO encompasses the wide-ranging products and […]
First Entertainment Credit Union and Lakers launch Lakers-themed affinity debit card
First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]
Galatasaray strikes sponsorship deal with Magdeburger Sigorta
Galatasaray club has signed a jersey back sponsorship agreement signed with Magdeburger Sigorta. Galatasaray President Mustafa Cengiz said, “As you know, Magdeburger Sigorta was our shirt-arm sponsor last year. This year, it is right to the back. It supports us with approximately 18 million TL in the next 2 years. They paid 5 million TL […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]