TISSOT will be the title sponsor of the second Grand Prix to be held at Misano World Circuit Marco Simoncelli in 2020. The event is set to take place from the 18th to the 20th of September and will be named the Gran Premio TISSOT dell’Emilia Romagna e della Riviera di Rimini. Founded in 1853, […]
McLaren Racing to practice hygiene with Lifebuoy
McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company. Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will […]
Crystal Palace extends agreement with Utilita Energy
Crystal Palace Football Club have extended their agreement with Utilita Energy with the Academy for the 2020/21 season. The deal will see one of Britain’s fastest growing independent energy suppliers remain as shirt sponsor of all junior and Academy kits. Utilita enter their fourth year as shirt sponsor of Crystal Palace Women, continuing their support […]
Leeds United ropes in JD as official sleeves sponsor
Leeds United have entered into a partnership agreement with leading sports fashion retailer JD. The new agreement will see JD become our official sleeve sponsor for the 2020/21 Premier League campaign. Anticipation continues to build as the Whites prepare to return to top-flight football for the first time in 16-years and this new partnership with […]
Pepsi strengthens its sports portfolio with UEFA Women’s partnership
Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]
McLaren Racing drives away with Miroy Steel partnership
McLaren Racing has agreed a multi-year Formula 1 partnership with Miory Steel, the leading producer of electrolytic tinning and cold-rolled sheet in Belarus. The partnership aims to raise awareness of Miory Steel on a global level to support the growth of the young brand. Miory Steel’s mission to produce competitive and best in-class tinplate for […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]
NHL names Fastenal as official maintenance, repair and operations partner
Fastenal Company and the National Hockey League have signed a multiyear global partnership, naming Fastenal the official Maintenance, Repair and Operations (MRO) partner of the NHL through the 2023-24 season. The partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America. MRO encompasses the wide-ranging products and […]
First Entertainment Credit Union and Lakers launch Lakers-themed affinity debit card
First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]
Galatasaray strikes sponsorship deal with Magdeburger Sigorta
Galatasaray club has signed a jersey back sponsorship agreement signed with Magdeburger Sigorta. Galatasaray President Mustafa Cengiz said, “As you know, Magdeburger Sigorta was our shirt-arm sponsor last year. This year, it is right to the back. It supports us with approximately 18 million TL in the next 2 years. They paid 5 million TL […]