Health and life insurance brand Vitality has partnered with two football clubs – Southampton FC and Leeds United. With Saints, the partnership covers both the men’s and women’s game. Vitality will be working with the whole club to drive visibility of the women’s game and inspire more girls and women to try football, other sport […]
Chicago Cubs partners DraftKings to engage in developing a retail sportsbook
DraftKings and The Chicago Cubs have joined forces to make DraftKings, America’s top rated mobile sportsbook app, the Official Sports Betting and Daily Fantasy Partner of the storied MLB franchise. The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area. […]
Olympique Lyonnais women’s team names Mastercard as official shirt sponsor
Mastercard has extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The […]
Borussia Dortmund signs a five-year deal with DEW21
Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
World Surf League partners Comscore for digital audience measurement
Comscore, a planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia and Brazil, and Media […]
IPC adds Coca-Cola to its roster of partners
The International Paralympic Committee (IPC) has added The Coca-Cola Company to its roster of Worldwide Paralympic Partners. The agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032. This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of […]
Tissot named as title sponsor of the Gran Premio dell’Emilia Romagna e della Riviera di Rimini
TISSOT will be the title sponsor of the second Grand Prix to be held at Misano World Circuit Marco Simoncelli in 2020. The event is set to take place from the 18th to the 20th of September and will be named the Gran Premio TISSOT dell’Emilia Romagna e della Riviera di Rimini. Founded in 1853, […]
McLaren Racing to practice hygiene with Lifebuoy
McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company. Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will […]
Crystal Palace extends agreement with Utilita Energy
Crystal Palace Football Club have extended their agreement with Utilita Energy with the Academy for the 2020/21 season. The deal will see one of Britain’s fastest growing independent energy suppliers remain as shirt sponsor of all junior and Academy kits. Utilita enter their fourth year as shirt sponsor of Crystal Palace Women, continuing their support […]