ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, […]
Tottenham Hotspur Women’s team taps Herbalife Nutrition as official nutrition partner
Herbalife Nutrition has become the Official Nutrition Partner of the Tottenham Hotspur Women’s team ahead of the upcoming 2021/22 season. Herbalife Nutrition, a premier global nutrition company, will work closely with the team to provide expertise and its Herbalife24 sports nutrition products to create programmes that maximise player performance. The partnership will see Herbalife Nutrition […]
FIFA appoints Carlos Cordeiro as senior advisor for global strategy and governance
FIFA has announced the appointment of Mr. Carlos Cordeiro as Senior Advisor to FIFA for Global Strategy and Governance. Cordeiro is one of football’s preeminent business and organisational leaders. He will advise FIFA on new strategic initiatives to grow the game at all levels. FIFA President Gianni Infantino said: “Carlos is the right […]
AC Milan signs partnership with Expo 2020 Dubai
AC Milan has announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa […]
Odisha FC agrees three-year partnership with Watford FC
Odisha FC has signed a three-year historic International Club Partnership with Watford FC of England’s Premier League. This association will be mutually beneficial for both the regions where the clubs operate and will cover different footballing and non-footballing aspects. This partnership will play an important role in the development of the footballing eco-system in […]
PGA TOUR agrees multi-year sponsorship deal with Tito’s Handmade Vodka
The PGA TOUR announced a new multi-year marketing sponsorship with Tito’s Handmade Vodka, the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.” The five-year sponsorship will be highlighted by branded experiences at PGA TOUR tournaments featuring exciting new activations and signature cocktails crafted for fans. In addition to fresh experiences and […]
AC Milan signs Nexen Tire as new Tire partner in the Italian market
AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market. The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans […]
Norwich City FC signs regional deal with Coder Agency
Norwich City Football Club has announced a new regional partnership with Coder Agency. Coder Agency is a full-service digital marketing agency based in Norwich. The team at Coder combines strategic SEO, expert content marketing and web design to create highly effective campaigns that achieve meaningful results. Coder Agency expertly offers a wide range […]
Leeds United boosts partnership portfolio with new partnership
Leeds United is pleased to announce the launch of a new club partnership with Boost Drinks that will make them the Official Energy Drinks Partner for the 2021/22 season. Boost Drinks have grown rapidly since being founded in 2001 and are now the third largest selling energy stimulation brand in the UK[1]. As well as […]
FLUÈRE to raise awareness about climate change at Extreme E Championship
FLUÈRE have revealed its signature non-alcoholic cocktail and the livery of the Andretti United Extreme E ODYSSEY 21 vehicle that will race at this weekend’s Arctic X Prix in Greenland – round three of the 2021 Extreme E Championship. FLUÈRE Ice Flow will be the non-alcoholic cocktail championed at the Arctic X Prix this weekend. […]