FLUÈRE have revealed its signature non-alcoholic cocktail and the livery of the Andretti United Extreme E ODYSSEY 21 vehicle that will race at this weekend’s Arctic X Prix in Greenland – round three of the 2021 Extreme E Championship. FLUÈRE Ice Flow will be the non-alcoholic cocktail championed at the Arctic X Prix this weekend. […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
WTA signs FanDuel as its authorized gaming operator
The WTA and FanDuel have announced the designation of FanDuel as an Authorized Gaming Operator in North, South, and Central America. The new relationship brings America’s number one sportsbook and industry-leading daily fantasy sports products directly to WTA fans and marks the first time a women’s sport will have video highlights throughout FanDuel’s digital […]
Greg Turner: “International organisations looking to expand in China need to tell stories that connects with China and aligns with the government’s plans”
China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
AC Milan names Bitmex as first-ever official sleeve partner
AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in […]
LaLiga partners KORE Software to support its global growth
LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
ICC to bid for inclusion in the Olympic Games
The International Cricket Council has confirmed its intention to bid for cricket’s inclusion in the Olympic Games. The ICC has convened a Working Group to lead the bid on behalf of the sport which will be focused on cricket becoming part of the Olympic family for LA 2028, Brisbane 2032 and beyond. ICC […]
DraftKings acquires Golden Nugget Online Gaming for $1.56 billion
DraftKings Inc.and Golden Nugget Online Gaming have announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]