Germany-based Borussia Dortmund (BVB), one of Europe’s most successful soccer teams, officially announced a new partnership with CHiQ through which the brand China will act as their global sponsor from August 9, 2021. Under the agreement, they will work together to improve the game viewing experience for both soccer fans and consumers. BVB and […]
Sevilla FC signs NAGA as global trading partner
NAGA and Sevilla FC are proud to announce a new partnership agreement for the next seasons. NAGA has been officially unveiled as Sevilla FC new front of shirt partner and Sevilla FC’s Global Trading Partner. Based in Germany, NAGA is a leading social investing platform with a global community of more than 1 million […]
Penn National Gaming acquires Score Media and Gaming
Penn National Gaming, Inc. and Score Media and Gaming, Inc. have entered into a definitive agreement whereby Penn National will acquire the Score, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock. Under the terms of the agreement, theScore shareholders will receive US$17.00 in cash and […]
Getir joins Tottenham Hotspur as official global partner
Tottenham Hotspur have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner. The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, […]
AC Milan signs ENEOS as motor oil partner
AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri. Since ENEOS motor oil was introduced in Europe more than 10 years ago, each year has brought excellent results for the motor oil brand of […]
Sky Sports to broadcast Bundesliga in the UK
Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga. Football fans will be able to enjoy Bundesliga matches for the next four seasons exclusively on Sky – […]
Rugby League World Cup 2021 postponed to next year
Rugby League World Cup 2021 (RLWC2021) and the UK Government have announced their intention to stage the flagship event in the international Rugby League calendar in 2022. The extremely difficult decision was taken by the RLWC2021 Board, which includes representation from the Department for Digital, Culture, Media and Sport, and the International Rugby League […]
EFL strikes three-year partnership with eBay
The EFL has announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the partnership will see eBay donate advertising space at EFL grounds to the small businesses at the […]
The Football Association inks charity partnership with Alzheimer’s Society
The Football Association [The FA] and Alzheimer’s Society have today announced a new two-year charity partnership agreement. The FA and Alzheimer’s Society want to ensure that more people from the football community are aware of dementia, come forward for available support and are provided with the help that they need. Over the next two years, […]
Tour of Britain names Tiki Tonga as official coffee partner
Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events. Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly […]