The Los Angeles Lakers announced a multi-year global marketing partnership with Bibigo, a brand by the No. 1 food company in Korea. The partnership will feature the Bibigo logo on the Lakers jerseys beginning with the 2021-22 season. The global marketing partnership establishes Bibigo as the first international partner ever for the Lakers […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]
McLaren Racing extends partnership with Arrow Electronics
McLaren Racing and Arrow Electronics, the global technology and innovation business has announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. Arrow Electronics will continue as title sponsor of Arrow McLaren SP, […]
ICC.tv partners with Cricket Australia to livestream Australian summer cricket
The International Cricket Council (ICC) has partnered with Cricket Australia to broadcast the upcoming Australian summer of cricket into emerging cricket markets including Europe and Southeast Asia, starting with the highly anticipated rematch between India and Australia, finalists in last year’s ICC T20 Women’s World Cup. ICC.tv, the streaming platform launched by the ICC […]
How world’s first net-zero football match can inspire others to adopt sustainability practices
Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
SkySports named as exclusive Korean broadcast partner of Tottenham Hotspur
Tottenham Hotspur has agreed a deal with skySports to become the exclusive Korean broadcast partner for the Club’s weekly highlights programme. The show, lasting approximately 160 minutes and broadcast each week, will include a full delayed broadcast of the Men’s First Team’s most recent fixtures from the English Premier League, UEFA Europa Conference League, […]
Virat Kohli joins Hyperice as an athlete-investor
Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy have announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its […]
Discovery Sports secures Laver Cup rights until 2030
Discovery Sports has secured a ten-year agreement to show the Laver Cup exclusively for viewers across Europe* from 2021 to 2030, further expanding its comprehensive world-class tennis offering. Coverage of the Laver Cup will be scaled to the widest audience across Europe via Discovery’s portfolio of channels and digital platforms including via Eurosport and […]
LA28 appoints Kathy Carter as CEO
The LA28 Organising Committee has announced Kathy Carter as Chief Executive Officer to lead the successful planning and execution of the LA28 Olympic and Paralympic Games. Reporting to LA28 Chairperson Casey Wassermans, CEO Carter will oversee efforts to ensure the LA28 Games deliver an incredible legacy for athletes, Los Angeles and global sports. A sports business […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]