The ATP and Infosys, the Digital Innovation Partner of the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. From today, fans will be able to level-up their experience of ATP Tour matches by layering […]
England Rugby extends kit partnership with Umbro until 2028
Umbro, the Official Technical Kit Partner of England Rugby to continue until 2028. For the first time in the professional era of the women’s game, a bespoke England Women’s Rugby kit has been developed, by Umbro. Continuing the commitment by Umbro to champion the Women’s game, the English brand worked in collaboration with the […]
Bundesliga signs NFT partnership with Sorare
Bundesliga International, the subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season. Sorare, founded […]
Etisalat acquires MENA broadcast rights for T20 World Cup
Twenty20 World Cup broadcast rights across the Middle East and North Africa (MENA) region have been acquired by telecommunications firm Etisalat. Abu Dhabi-based Etisalat acquired the rights to the tournament from the International Cricket Council’s (ICC) global broadcast partner, Disney-owned Star. Etisalat’s regional rights deal was announced alongside a distribution partnership with subscription […]
Formula E renews partnership with Bosch until season 10
Formula E and Bosch have agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions. Having worked closely with Formula E since first announcing their partnership in Season 4, Bosch has committed to sharing its expertise as an Official Partner of the ABB FIA Formula E World Championship through Season 10. […]
Singtel secures broadcast rights for F1 Singapore
Singtel has secured the broadcast rights for Formula 1, ensuring Singtel TV customers can continue to catch the Formula 1 races in Singapore following the closure of FOX Sports channels. Singtel TV customers will be able to enjoy all practice, qualifying and final races live on mio Sports 2 (CH 112), starting with the […]
Bengaluru FC encourages everyone to lend a helping hand with ‘Keep It Kind’ campaign
Bengaluru FC has launched their campaign for the season, ‘Keep It Kind’, where the club will look to create platforms and opportunities for people to lend a helping hand to those in need. The club will also be tying up with local organisations that support social causes, and will highlight important stories in a […]
Eredivisie partners Two Circles to increase fan engagement
The Eredivisie, Dutch football’s top-tier domestic league, has announced a long-term partnership with Two Circles to develop direct relationships with its fanbase. Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. […]
Formula E World Championship increases its audience to 316m
The ABB FIA Formula E World Championship has claimed continued to grow its live television audience globally through Season 7 to record-breaking levels, recovering strongly from the pandemic-hit previous season. By the dramatic conclusion of Formula E’s first-ever World Championship season which was won by Mercedes-EQ’s Nyck de Vries in the final E-Prix of […]
eToro signs agreement with 8 Serie A clubs
Israeli social trading and multi-asset brokerage company eToro has signed a deal with Italian top-flight soccer league Serie A. The one-year contract, which runs for the coming 2021/22 season, will see eToro featured as the official partner of eight clubs. The list of sponsored football teams includes Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, […]