NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]
eToro adds Arsenal to its Premier League portfolio
eToro has announced partnership with Arsenal on a multi-year deal. This adds to their recently announced partnerships with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United. Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. The platform offers clients access to not […]
Indian Super League enters NFT segment with Terra Virtua deal
India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season. Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]
Real Madrid renews Sanitas partnership until 2024
Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Jordan Brompton of myenergi on sponsoring the world’s most sustainable motorsport championship
In an exclusive interview for The Playknox, Jordan Brompton, co-founder and CMO of myenergi, discusses the company’s principal sponsorship of the XITE ENERGY RACING Extreme E team and explains how motorsport is supporting the global transition to electrification. Pioneer of the world’s first eco-smart electric vehicle (EV) charger, myenergi was founded in 2016 by […]
Formula E joins Science Based Targets Initiative
The ABB FIA Formula E World Championship has become the first sport in the world to join the Science Based Targets initiative (SBTi) and the Business Ambition Pledge for 1.5°C commitment. The SBTi is a partnership between the United Nations Global Compact, World Resources Institute (WRI), CDP and the World Wide Fund for Nature (WWF) […]
Sorare raises $680M Series B from Softbank to accelerate NFTs
Sorare, the fantasy football platform has raised $680 million in Series B financing led by Softbank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree; and existing investors Benchmark, Accel and Headline. The investment, Europe’s biggest ever Series B, gives Sorare a new valuation of $4.3 billion. Sorare will use this investment […]
LA Lakers signs Bibigo as first international partner
The Los Angeles Lakers announced a multi-year global marketing partnership with Bibigo, a brand by the No. 1 food company in Korea. The partnership will feature the Bibigo logo on the Lakers jerseys beginning with the 2021-22 season. The global marketing partnership establishes Bibigo as the first international partner ever for the Lakers […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]
McLaren Racing extends partnership with Arrow Electronics
McLaren Racing and Arrow Electronics, the global technology and innovation business has announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. Arrow Electronics will continue as title sponsor of Arrow McLaren SP, […]