Singtel has secured the broadcast rights for Formula 1, ensuring Singtel TV customers can continue to catch the Formula 1 races in Singapore following the closure of FOX Sports channels. Singtel TV customers will be able to enjoy all practice, qualifying and final races live on mio Sports 2 (CH 112), starting with the […]
Bengaluru FC encourages everyone to lend a helping hand with ‘Keep It Kind’ campaign
Bengaluru FC has launched their campaign for the season, ‘Keep It Kind’, where the club will look to create platforms and opportunities for people to lend a helping hand to those in need. The club will also be tying up with local organisations that support social causes, and will highlight important stories in a […]
Eredivisie partners Two Circles to increase fan engagement
The Eredivisie, Dutch football’s top-tier domestic league, has announced a long-term partnership with Two Circles to develop direct relationships with its fanbase. Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. […]
Formula E World Championship increases its audience to 316m
The ABB FIA Formula E World Championship has claimed continued to grow its live television audience globally through Season 7 to record-breaking levels, recovering strongly from the pandemic-hit previous season. By the dramatic conclusion of Formula E’s first-ever World Championship season which was won by Mercedes-EQ’s Nyck de Vries in the final E-Prix of […]
eToro signs agreement with 8 Serie A clubs
Israeli social trading and multi-asset brokerage company eToro has signed a deal with Italian top-flight soccer league Serie A. The one-year contract, which runs for the coming 2021/22 season, will see eToro featured as the official partner of eight clubs. The list of sponsored football teams includes Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, […]
Dentsu expands into gaming segment in APAC
Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international. Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]
BCCI announces tender for IPL media rights for 2023-2027
BCCI has announced Tender of IPL Media Rights for 2023-2027 cycle. The Governing Council of the Indian Premier League in its meeting on Tuesday took the following key decisions: 1. The IPL Media Rights tender for the cycle 2023-2027 will be released immediately after the appointment of two new IPL teams which is scheduled to […]
Juventus signs crytpocurrency platform Bitget as first sleeve partner
Juventus has signed its first sleeve partnership in the history of the club with Bitget. Bitget is an Asian cryptocurrency exchange platform and this partnership will allow Bitget great visibility thanks to the large global audience that Juventus reaches. Not only that: the agreement confirms, once again, how the Club has always had […]
CAA acquires sports agency ICM Partners
Entertainment and sports agency Creative Artists Agency (CAA) has announced the execution of a definitive agreement to acquire ICM Partners (ICM) — one of the world’s most reputable sports and entertainment agencies of the world — to generate a broader and more inclusive representation as your customers, your work, and your brands define the culture. […]
Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK
Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities. “This is truly exciting […]