NBA signs New Balance as Official Marketing Partner

The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]

Major League Soccer signs Second Spectrum as Advanced Tracking Data Provider

Major League Soccer has agreed a multi-year partnership with Second Spectrum to become the League’s first Official Advanced Tracking Data Provider. Beginning with the 2020 season, Second Spectrum will provide its proprietary, state-of-the art, optical tracking system for every MLS match. Over the offseason, Second Spectrum installed its state-of-the-art optical tracking system in every MLS […]

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