US finance and technology firm PEAK6 Investments has acquired a minority share in Fosun Sports, the holding entity that operates Wolves and its associated brands and businesses. The investment makes PEAK6 a new strategic partner to Wolves, who will help Fosun Sports accelerate the club’s growth in North America by providing capital, expertise, visibility, […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
Real Madrid names Abbott as health nutrition sponsor until 2024
Real Madrid and Abbott have signed an agreement under which the US pharmaceutical company becomes the official health nutrition sponsor of the club and a Real Madrid Foundation global partner for the next three years. The collaboration encompasses education, sports and social welfare activities to help children at risk in 80 countries, as well […]
McLaren Racing agrees partnership with EasyPost
McLaren Racing has signed a new partnership with EasyPost, a technology leader that builds shipping solutions for ecommerce brands, fulfilment providers, and online marketplaces, that will see the company support the McLaren Formula 1 team from the US Grand Prix. EasyPost helps thousands of companies, ranging in size from multinational Fortune 100 companies to […]
FIFA to adopt new commercial positioning in gaming and eSports
FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied […]
FIH extends partnership with Polytan until 2024
The International Hockey Federation (FIH) and Polytan, a member of Sport Group has announced an extension to their long-standing worldwide hockey partnership through to 2024. In response to the partnership’s recent success delivering climate positive turfs for Tokyo 2020 (made from 60% sugar cane), the extension is designed to ensure hockey becomes a leader […]
SPORTFIVE signs long-term commercial agreement with ANOCA
ANOCA, the Association of National Olympic Committees of Africa, and the global sports marketing agency SPORTFIVE have signed a long-term commercial cooperation. As exclusive media and marketing rights partner, SPORTFIVE will be responsible for the exclusive distribution of all global media rights (excl. domestic FTA) and marketing rights (incl. domestic) of the African Games […]
Dobromir Karamarinov elected as European Athletics President
Dobromir Karamarinov has been elected unopposed as European Athletics President at the 27th European Athletics Congress, a Special Election Congress. Karamarinov becomes the sixth European Athletics President after Adriaan Paulen (1970-1976), Arthur Gold (1976-1987), Carl-Olaf Homen (1987-1999), Hansjorg Wirz (1999-2015) and Svein Arne Hansen (2015-2020). Karamarinov has served as Interim President since March 2020 […]
Fubo Sportsbook signs its maiden auto racing partnership with NASCAR
Fubo Sportsbook, a next-generation mobile sportsbook from Fubo Gaming, a subsidiary of sports-first TV streaming platform fuboTV Inc.have announced a partnership with NASCAR to become an Authorized Gaming Operator (AGO). As partners, Fubo Sportsbook and NASCAR will work together to provide racing fans with a unique and engaging wagering experience. The launch of Fubo […]
Birmingham 2022 partners Hewlett Packard for secure connectivity
Hewlett Packard Enterprise has announced a strategic partnership to provide secure and flexible network connectivity to the Birmingham 2022 Commonwealth Games. The innovative new partnership will make the 2022 Commonwealth Games more connected, more inclusive, and more engaging than ever before. As one of the largest sporting events in the world, the Commonwealth […]