AC Milan and Gatorade, a PepsiCo brand have announced a new partnership, which sees the world’s number one Sports Drink become the Official Sports Drink for the Men’s and Women’s first teams of the Club. Through this partnership, Gatorade will support AC Milan’s on-field performances both in Serie A and in the UEFA Champions […]
FIFA signs UPL as regional supporter in South America
FIFA has announced UPL Ltd, a world leader in sustainable agriculture, as a Regional Supporter in the South American market for the FIFA World Cup Qatar 2022™. UPL is a global provider of sustainable agriculture products and solutions and is one of the top five agriculture solutions companies worldwide. Its mission is to “reimagine […]
Joe Caporoso, EVP Media of Team Whistle on recent partnerships & why they increased investment in original programming
Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]
NFL expands broadcast deal with Sport 24
Sport 24, the world’s only live 24/7 sports channel for the inflight industry, has renewed and expanded its partnership with the National Football League (NFL) for a further five years, building on a relationship which started in 2014. The IMG-owned and operated service will broadcast 100 live NFL games per season to passengers on […]
CVC Capital Partners – The new giants of the sports business world
Prolific sports investor CVC Capital Partners has bagged the Ahmedabad franchisee of the Indian Premier League for Rs. 5,600 crores. However, this isn’t its first. Earlier this year, CVC landed its biggest sports deal yet where it paid €2.7 billion (about $3.2 billion) for a minority stake in La Liga, Spain’s top-flight soccer league. […]
CVC Capital Partners and RPSG Ventures win bids for IPL’s Ahmedabad and Lucknow franchisee respectively
BCCI has named the successful bidders for two new Indian Premier League Franchises The Governing Council of the IPL had issued an Invitation to Tender (“ITT”) to acquire the right to own and operate 2 (two) new franchises. Pursuant to the tender process, various interested parties submitted their bids for the new franchises. The […]
ICC joins forces with Dettol for Men’s T20 World Cup
The International Cricket Council and Dettol have joined forces to ensure world-class protection across the tournament with the power-brand announced as the Official Hygiene Partner. The ICC Men’s T20 World Cup 2021 is hosted by the BCCI and is taking place in the UAE and Oman from 17 October. The partnership will see Dettol […]
Adidas ropes in Deepika Padukone as brand ambassador
Global sportswear brand adidas has announced its association with actor Deepika Padukone. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional. Together, the brand hopes to create a powerful synergy of their shared values. “Being an athlete and playing sport has played a tremendous role in […]
Manchester City renews global partnership with Midea
Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City fans around the […]
LaLiga adds Hero Vired as official knowledge partner in India
Hero Vired, India’s premium EdTech company for professionals and higher education aspirants has announced its appointment as the official Knowledge Partner for LaLiga In India. Headquartered in Madrid, LaLiga is Spain’s top division football league and one of the most popular professional sports leagues in the world. The two-year agreement will see Hero Vired […]