The International Boxing Association (AIBA) has announced a range of reforms which, taken together, represent very significant progress for the sport’s governance. The proposals, including the creation of an independent Boxing Integrity Unit, were based on priority recommendations developed by a group of independent experts chaired by Professor Ulrich Haas (SUI). “For too […]
FC Barcelona strikes NFT partnership with Ownix
FC Barcelona has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain, a platform for sharing data that cannot be manipulated or changed. This is an innovative alliance, with both institutions collaborating to make Barça NFTs based on photos videos featuring iconic […]
Juventus partners Pixstory to combat abuse and hate speech in online conversations
Juventus have linked up with Pixstory, a new integrity-based social media platform, to reduce abuse and hate speech in online conversations. Joining the platform under the @Juventus handle, the club will unite with Pixstory in various campaigns to fight abuse and hate speech online. Pixstory’s USP is zero tolerance for toxicity. Its architecture […]
Canva enters sports vertical with Philadelphia Eagles partnership
The Philadelphia Eagles have announced a multi-year partnership with Canva, the global visual communications platform. This innovative partnership marks the first of its kind in the NFL and the first for Canva across professional sports, bringing together the creative power of Canva with the unrivaled passion Eagles fans have for their team and city. […]
Odisha FC unveils Global Football Alliance to drive change on & off the pitch
Odisha Football Club has introduced the Global Football Alliance, the concept will enable the Club to lead the way in enhancing their activities on and off the pitch. Under the umbrella of GFA, Odisha FC will seek to partner with football clubs worldwide that share its ethos, passion, and aspirations to drive change on […]
UEFA signs Sportradar as distributor of data and betting
Sportradar , a leading global sports technology company creating immersive experiences for sports fans and bettors has announced that the Company will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. Sportradar secured the exclusive landmark agreement following UEFA’s […]
Alex Coulson, MD, National Student Esports on how he aims to develop an esports ecosystem in the UK universities
Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]
Jamshedpur FC signs Tata 1mg as official health partner
Jamshedpur Football Club has signed Tata 1mg as the club’s Official Health Partner for the upcoming Indian Super League (ISL) season. Tata 1mg, enables easy and affordable access to a wide range of products and services like medicines, health & wellness products, diagnostics services & teleconsultation to customers. Tata 1mg will have its […]
Liverpool FC teams up with PUBG Mobile
Liverpool FC has teamed up with one of the world’s most popular mobile games, PUBG MOBILE, to bring new, exciting and exclusive in-game features to Reds fans. Through the collaboration, gamers will be able to unlock limited-edition, LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete […]
Mumbai City FC inks official partnership with EA SPORTS
Hero Indian Super League (ISL) Champions Mumbai City FC have announced an association with global gaming giant and creator of the world-renowned FIFA video game series, EA SPORTS as the Club’s Official Partner, running through the end of the 2023-24 season. As a part of the association with the Islanders, EA SPORTS brand marks […]