The International Cricket Council (ICC) has confirmed Geoff Allardice has been appointed as the organisation’s permanent CEO after more than eight months in the role on an interim basis. Allardice, a former first-class cricketer, was the ICC General Manager, Cricket for eight years having previously held a similar role at Cricket Australia. Greg […]
Hyundai becomes permanent sleeve partner of Nashville Soccer Club
Nashville Soccer Club have reached a long-term partnership deal with Hyundai moving into the 2022 campaign. With the agreement, Hyundai joins an exclusive group of Nashville SC founding partners and will serve as Nashville SC’s official automotive partner. “Hyundai has played such an important role in Nashville SC’s success since our MLS launch […]
NFL and New York Jets offering NFTs to fans
The NFL and New York Jets are offering opportunities for Jets fans to get their hands on digital collectible NFTs. The limited edition NFTs are produced in collaboration with Ticketmaster. Starting today, there are two opportunities for fans to obtain a Jets NFT. Jets fans who purchase a ticket to and attend Jets […]
McLaren Racing inks official partnership with DataRobot
McLaren Racing announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team. DataRobot delivers a unified platform for organisations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies […]
Nubank latest regional supporter for FIFA World Cup Qatar 2022
Nubank, one of South America’s largest digital retail financial institutions has been named as an Official Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement covers the South American market and will provide the digital banking giant with a unique opportunity to engage with audiences in the region. “FIFA and Nubank […]
Volleyball World invites host cities applications for hosting Volleyball Nations League
Volleyball World has invited potential host cities to express their interest in staging the women’s and men’s Volleyball Nations League (VNL) Finals 2022 with the possibility of hosting both events in one location to create a unique festival of international volleyball. The VNL Finals will see the eight strongest teams per gender proceed to […]
Paris Saint-Germain strikes multi-year partnership with Gorillas
Paris Saint-Germain (PSG) and Gorillas have signed a multi-year partnership agreement. The European leader in instant on-demand groceries and fast delivery service Gorillas becomes Paris Saint-Germain Grocery and Delivery Partner. As the fastest growing players in their respective field, Paris Saint-Germain and Gorillas have a strong brand synergy and a common ambition to offer […]
Abu Dhabi to host NBA games for the first time
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced a groundbreaking multiyear partnership to host the first NBA games in the United Arab Emirates (UAE). The preseason NBA games in Abu Dhabi beginning in 2022 will mark the first games between two NBA […]
ATP signs Therabody as official recovery partner
The ATP has announced Therabody, global pioneer in wellness technology and creator of Theragun, as the Official Recovery Partner of the ATP Tour. Therabody becomes the latest addition to ATP’s global family of exclusive suppliers, providing world-class products and education resources to support player health and wellbeing across the season. Through the partnership, […]
STAPLES Center to be renamed as Crypto.com arena as part of 20-year naming rights agreement
Crypto.com, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s leading sports and live entertainment company, have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated STAPLES Center, one of the most iconic and globally recognized sports and entertainment arenas in the world. Effective December 25, the multi-purpose arena, […]