QatarEnergy has teamed up with FIFA as an official Partner for the FIFA Arab Cup Qatar 2021™, which will be held in the State of Qatar from 30 November until 18 December. “The FIFA Arab Cup is a unique opportunity for QatarEnergy to grow their relationship with sport and football in their region,” said […]
McLaren Racing acquires majority shareholding in the Arrow McLaren SP IndyCar team
McLaren Racing confirmed that it has completed the agreement to acquire the majority shareholding in the Arrow McLaren SP IndyCar team by the end of the year. The conclusion of the agreement means that McLaren Racing will become the majority shareholder in the team with a controlling 75% stake, with Arrow McLaren SP to formally […]
ELEVEN Italy to deliver live coverage of FIBA international events until 2025
ELEVEN Italy has agreed a partnership with the International Basketball Federation (FIBA) to deliver live coverage of FIBA´s international calendar of events until 2025. The deal will see ELEVEN stream over 1000 games in total, including every match from the FIBA Women’s Basketball World Cup 2022, the FIBA Basketball World Cup 2023, and the men’s […]
Indian Super League partners OneFootball for broadcast in over 200 countries
The Hero Indian Super League (ISL) will be broadcast internationally to over 200 countries, outside the Indian subcontinent for the first time as part of a new deal with OneFootball. From this season, fans will be able to get closer to ISL than ever before with live matches and highlights being made available, free […]
Reliance to own a new cricket team in the UAE T20 League
Reliance Industries Limited, through its subsidiary Reliance Strategic Business Ventures Ltd (RSBVL) will be acquiring the rights to own and operate a new franchise cricket team in the Emirates Cricket Board’s upcoming UAE T20 League. The move is the first major overseas expansion of Reliance Industries’ cricket operations in the global franchise-based cricket leagues. The […]
Premier League inks partnership with Castrol to engage fans globally
The Premier League and Castrol have announced a new partnership starting in January 2022. Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the United Kingdom and across the globe in Castrol’s key markets including […]
ICC places women’s cricket at the heart of its new global growth strategy
The International Cricket Council has unveiled its global growth strategy which places women’s cricket firmly at the heart of its long-term ambitions. The strategy which has been developed in partnership with ICC Members is aimed at strengthening, growing, and protecting the game with the vision of more players, more fans and more nations enjoying […]
AC Milan inks hospitality partnership with SIRO
AC Milan has signed a multi-year partnership with SIRO, the innovative wellness hospitality experience conceived by Kerzner International (“Kerzner”), which joins the Club as its new Official Hotel Partner. Kerzner, owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, launched SIRO earlier this year. A ground-breaking immersive hospitality experience, SIRO […]
WTT signs Enlio as the official flooring supplier
World Table Tennis (WTT), the commercial arm of the ITTF Group has announced Enlio as the official flooring supplier of the 2021 World Table Tennis Championships Finals and 2021 WTT Cup Finals. Hebei Enlio Sports Goods Co., LTD, a supplier of a wide range of flooring including interlocking court mats and surfaces for general use […]
ICC appoints Geoff Allardice as CEO
The International Cricket Council (ICC) has confirmed Geoff Allardice has been appointed as the organisation’s permanent CEO after more than eight months in the role on an interim basis. Allardice, a former first-class cricketer, was the ICC General Manager, Cricket for eight years having previously held a similar role at Cricket Australia. Greg […]