The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]
Amrit Kumar of Zilliqa: “Our co-created NFT collection featuring James Rodríguez, Diego Costa among others with Polaris will bring footballers monetisation opportunities for their own personal brands”
NFT (Non-Fungible Token) have become the latest rage globally. NFTs are digital assets that serves as a secure record of ownership for an item or collection of items, stored on select blockchain. Zilliqa is a public blockchain platform best known for its early implementation of sharding, a scaling solution that breaks transaction validating nodes in […]
iWorkinSport founder Joao Frigerio: “Make sure you acquire the right skills for the type of job you’d like to have”
COVID-19 has wreaked havoc across the globe and sports is one of the worst affected industry. However, things are slowly improving as the world is opening up. We spoke with founder of iWorkinSport founder Joao Frigerio to find out the challenges of the sports job sector, diversity among other things. What promoted you to […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
RLWC2021 adds Pepsi MAX as official soft drink partner
Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game. Gatorade will further add to the world-renowned brands supporting what will be the biggest and best Rugby League World […]
IOC to introduce a new global hospitality model
The International Olympic Committee (IOC) HAS announced that the IOC, the International Paralympic Committee (IPC), and the Organising Committees of the Olympic Games and Paralympic Games (OCOGs) Paris 2024, Milano Cortina 2026 and LA28 will together introduce a new global hospitality model. Fans and stakeholders will have access to unique ticket-inclusive travel and hospitality experiences […]
Cristiano Ronaldo partners with Therabody
Therabody, the global leader in tech wellness and the creators of the Theragun, announced today professional footballer Cristiano Ronaldo as the company’s newest Therabody Athlete. The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan. Known around […]
NHL strikes partnership with Shavelogic
Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]
Extreme E Adds Coral Eyewear To Its Sustainable Partners List
Extreme E has joined forces with sustainable brand, Coral Eyewear, which uses recycled fishing nets to manufacture its covertable collection of sunglasses. The British brand will supply sunglasses to Extreme E’s personnel for use during their work at the upcoming Ocean X Prix in Senegal. Coral Eyewear is the brainchild of 21-year-old student, George Bailey, […]
Neymar Jr. named as brand ambassador for PokerStars.net
Brazilian football star Neymar Jr has announced he is stepping into the new role of Cultural Ambassador as he continues his partnership with the world’s largest online poker site PokerStars.net. In this latest chapter, Neymar Jr will collaborate closely with PokerStars.net on a series of creative projects inspired by the world of culture, from art […]