Procter & Gamble has announced a multifaceted partnership with MLS. Consistent with its other major sports partnerships, P&G looks forward to engaging passionate fans and also collaborating with MLS on efforts to support local communities and increase equity in sports and society. The agreement comes during a time of significant growth for the League, and […]
Women’s tennis content is twice as likely to reference a player’s age , says ITF research
The ITF has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy, which is supported by the Foundation for Global Sports Development. Conducted and delivered by Ipsos MORI, the research explored how the representation […]
Indian Stand-Up Comedian Aravind SA on his recent gigs, being a Leeds United fan and mental health
Aravind Subramaniam, known by his stage name Aravind SA, is an Indian stand-up comedian. He initially worked as an assistant director in the film Arrambam (2013). He was voted one of the most desirable men in Chennai by the Times of India in 2018. His most recent stand-up comedy tour, I Was Not Ready Da, […]
Lancashire Cricket signs Shreyas Iyer for 2021 Royal London Cup
Lancashire Cricket has signed the Indian international batsman Shreyas Iyer for this summer’s 2021 Royal London Cup competition in a move that will also boost the Red Rose county’s objectives to grow its brand in the country. Iyer will arrive at Emirates Old Trafford on Thursday 15 July ahead of the start of the 50 […]
Sony Pictures to broadcast Ultimate KhoKho
Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional KhoKho league -Ultimate KhoKho and strengthened their commitment towards bringing fast-paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports […]
Camelot to support Team GB and ParalympicsGB as official partner
With under six months until the Tokyo 2020 Olympic and Paralympic Games, National Lottery operator, Camelot, has thrown its support behind Team GB and ParalympicsGB in the build-up to two of the world’s most globally recognised sporting events. The National Lottery has always been a fantastic supporter of Olympic and Paralympic sport and now its […]
Formula 1 extends long standing global partnership with DHL
With the FIA Formula 1 World ChampionshipTM about to begin, DHL and Formula 1 have announced the extension of their long standing global partnership, which spans across a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around […]
Paris Saint-Germain footballer Arianna Criscione on women’s football sponsorship and equal pay
Arianna Criscione began her career in the United States, playing university football for the UCLA Bruins and the Boston College Eagles, before moving to Europe to begin her professional career. She joined Torres Calcio in Italy and really made her mark there, winning three Italian titles, an Italian cup and three Supercups, as well as […]
The FA and Dettol team up for good hygiene
Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene. Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The […]
MotoGP extends Milestone partnership until 2026
MotoGP and Milestone will remain partners until at least 2026, with the world-leading Italian company set to continue as the official MotoGP Video Game developer and publisher for at least another five years. This new agreement, running from 2022 to 2026, marks the beginning of a new decade of collaboration and covers all console and […]