The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics.
Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming Games editions, Paris 2024, Milano Cortina 2026 and LA28.
“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” commented Timo Lumme, IOC Television & Marketing Services Managing Director. “We are looking forward to collaborating on this new shop with the Organising Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectibles and goods that convey the values of the Olympic Movement, in line with the IOC Global Licensing Strategy.”
The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, distributed through Fanatics’ vertical, on-demand manufacturing model and globally connected supply chain, as part of three Olympic core licensing collections:
The Olympic and Paralympic Games Collection celebrates each upcoming Olympic and Paralympic Games, and includes branded products such as accessories, fan gear and apparel. Products from Paris 2024 are available from today, with Milano Cortina 2026 and LA28 collections coming soon.
The Olympic Heritage Collection offers products featuring art and design elements from previous Games editions, such as apparel, mascots and souvenirs, connecting fans and connoisseurs with the rich heritage of past Olympic Games.
Finally, the Olympic Collection targets a young and active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland, such as toys and games, bags, stationary items and sports equipment.
The different collections are currently available in the United States, Mexico and Europe, including France, the United Kingdom and Switzerland*, and will expand further** by summer 2022, with exclusive product launches along the way. Visa, global leader in digital payments and the Worldwide Olympic and Paralympic payment partner is the official way to pay on the Olympic Shop.
The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba and which remains the official platform for Chinese fans to purchase official Olympic and Paralympic products.
