Sportradar , a leading global sports technology company creating immersive experiences for sports fans and bettors has announced that the Company will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. Sportradar secured the exclusive landmark agreement following UEFA’s […]
Alex Coulson, MD, National Student Esports on how he aims to develop an esports ecosystem in the UK universities
Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]
Jamshedpur FC signs Tata 1mg as official health partner
Jamshedpur Football Club has signed Tata 1mg as the club’s Official Health Partner for the upcoming Indian Super League (ISL) season. Tata 1mg, enables easy and affordable access to a wide range of products and services like medicines, health & wellness products, diagnostics services & teleconsultation to customers. Tata 1mg will have its […]
Liverpool FC teams up with PUBG Mobile
Liverpool FC has teamed up with one of the world’s most popular mobile games, PUBG MOBILE, to bring new, exciting and exclusive in-game features to Reds fans. Through the collaboration, gamers will be able to unlock limited-edition, LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete […]
Mumbai City FC inks official partnership with EA SPORTS
Hero Indian Super League (ISL) Champions Mumbai City FC have announced an association with global gaming giant and creator of the world-renowned FIFA video game series, EA SPORTS as the Club’s Official Partner, running through the end of the 2023-24 season. As a part of the association with the Islanders, EA SPORTS brand marks […]
Chelsea FC signs DreamSetGo as first-ever Indian fan experience partner
Chelsea Football Club have joined forces with DreamSetGo who become their first-ever Official Indian Fan Experience Partner, helping to bring Blues supporters in India closer to the club than ever before. DreamSetGo are India’s first premium bespoke sports travel and experiences platform and will now use Chelsea’s partnership to offer a range of unique experiences […]
IOC partners Fanatics to launch online Olympic shop
The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming […]
AC Milan signs Gatorade as official sports drink partner
AC Milan and Gatorade, a PepsiCo brand have announced a new partnership, which sees the world’s number one Sports Drink become the Official Sports Drink for the Men’s and Women’s first teams of the Club. Through this partnership, Gatorade will support AC Milan’s on-field performances both in Serie A and in the UEFA Champions […]
FIFA signs UPL as regional supporter in South America
FIFA has announced UPL Ltd, a world leader in sustainable agriculture, as a Regional Supporter in the South American market for the FIFA World Cup Qatar 2022™. UPL is a global provider of sustainable agriculture products and solutions and is one of the top five agriculture solutions companies worldwide. Its mission is to “reimagine […]
Joe Caporoso, EVP Media of Team Whistle on recent partnerships & why they increased investment in original programming
Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]